Whenever we run one of our workshops, our members all share one, common goal: To grow their business. Growth means something different to everyone. A lot of people want to boost their profits by 50%; others want to be able to take on 20 more clients; some just want to be able to employ someone to help improve their performance.

Growth is one of our founding principles, so it’s not a surprise that so many people want to achieve this. But how exactly do you grow your business? When you hear success stories of international business goliaths, they all talk about how they took their company from infancy to global fame, but how exactly did they do this?

In truth, business growth is not about having luck or some intangible star quality, it boils down to four basic steps. Whether you’re a one-person operation or the likes of Amazon or Google, following these four simple tactics will put you on the same path towards progression.

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For most of us, the prospect of the weekend or annual leave are a golden, dangling carrot that eggs us on to push through the working week. But whilst a good work-life balance is crucial to our overall happiness, wellbeing and ultimately success, should we be so eagerly wishing away our time at work?

Statistics show that one in three people in the UK are unhappy in their workplace, which is an alarming figure. We will all work for roughly a third of entire lives, so is it right that we simply accept that such a huge portion of our time is spent being unhappy, dissatisfied, or even worse, downright miserable? Would it not be better if we could revolutionise and rejuvenate the workplace so that it was associated with feelings of inspiration, contentment and fun?

If this concept seems almost laughable because of your current working practices, you need to read on. I promise you that there are at least 6 steps that you can take to inject enjoyment back into your business.

Purpose

As human beings, research suggests that we have six basic needs, one of which is to have a purpose in life. What that exact purpose is will differ for everyone, but it’s crucial that you find yours at work.

For many business owners the purpose of why they established their company is clear. It may be that you wanted to enrich people’s lives with a particular product or service, or maybe you wanted to offer support, guidance or share your valuable knowledge. Whatever that purpose may be, it’s vital that you consistently revisit that underlying reason and ensure that you are still fulfilling it. If you’re not, you should look at ways to adapt and overhaul your working practices to get you back on track.

If you have employees, or are an employee yourself, finding your purpose at work can be more challenging. We all understand what is expected of us via our job description, but very few people have been shown what a positive impact they make and how their work helps others. As a manager or business owner, one of the most powerful and valuable roles you have is to help your team see the bigger picture and to educate, train and support your employees so that they can not only understand their purpose, but can also personalise it and thrive.

Having a clear purpose at work will bring a huge amount of satisfaction to everyone, and will also ensure that your company’s vision and underlying ‘raison d'être’ is at the forefront of everyone’s minds.

Loving What You Do

Why did you establish your business? Why did you apply for your role? Why did you train in your profession? Going right back to the start will help you to understand why you do your job and remind yourself of the passion and determination you once had.

In an ideal world, the easiest way to have fun at work is by doing something that you love. This probably sounds like an obvious statement, and possibly also sounds unrealistic for some, but you really can design your working life so that at least 80% of what you do is something that fulfils your passion and enables you to flourish and pursue your particular talents.

The key here is delegation. I’m not implying that you ‘palm off’ anything you don’t enjoy and give it some other poor person in your company though! In order to successfully delegate, you first need to document everything you do and highlight what you enjoy, what you have to do and what could be better done by someone else. Once you’ve done this, you can identify the gaps in your business and look for people who will enjoy the tasks that don’t bring you happiness.

For example, for me, compliance is not something that I overly enjoy; however, it’s necessary. To overcome this, I spoke to my team and identified the individuals who do enjoy, and actually thrive, at this sort of work. By delegating some of my compliance responsibilities to them I felt far happier and they felt that they were completing work that gave them a clear purpose, increased responsibility and played to their strengths. I’m happy and so are they.

The essence of what I’m saying is this: allocate work according to personal passions, strengths and personalities. Job descriptions don’t have to be rigid and unchanging, so talk to your team and discover how they like to work and what makes them happy. That way, you can delegate to the best people and also boost overall productivity and satisfaction.

It’s fair to say that there will be certain elements of your role that you can’t delegate. Sometimes eradicating every task that you don’t enjoy won’t be possible, so it’s important to think creatively about how you can still complete the work but in a way that’s better for you. For example, if you don’t enjoy writing, maybe you can dictate work and then have it transcribed? If you don’t like sitting in endless meetings, try having the same conversations over lunch or during a walk.

Innovate

“If you’re not growing, you’re dying” is a phrase that resonates with us all. Stagnation and unproductive repetition are two of the most poignant reasons that people feel dissatisfied and undervalued at work. Plus, accepting mediocrity and consistently pushing the same failing strategies in your business will only ever lead to the same results.

In order to grow your business and inspire and excite your employees and clients, innovation is key. When you look at some of the corporate success across the globe, the brands that are miles ahead of the rest are often those that aren’t afraid to continually adapt, develop and embrace news ways of working. If you consider companies such as Google, Apple, Tesla and Amazon, all of these giants share one common trait: they consistently innovate.

Innovation itself is a huge topic and there are an infinite number of ways that you can bring this feature into your business. The important points to remember though are that innovation doesn’t have to mean a huge shift or complete overhaul; sometimes micro-changes and tweaks make a colossal difference. The key is to not shy away from constant innovation. Looking at ways to revitalise your business on at least a quarterly basis is a great starting point.

It's also important to include your team in your innovative ways of thinking. Ask everyone to share their ideas and allow them to shape the business that they are working in. Knowing that you have helped to increase profit, improve operations, or even drive forward a shift in company culture is incredibly rewarding and will make your company feel fresh, progressive and an exciting place to be.

Constant and Never-Ending Improvement

As alluded to in the last point, in order to continually succeed and keep your company feeling fresh and exciting, constant growth and never-ending improvement need to be embraced. That ‘change mind-set’ is what will keep on reinvigorating your business and ensure that you, your team and your clients are happy, engaged and, most importantly, feel valued.

For some people, especially those who come from bigger companies, constant change can be somewhat unsettling at first. However, for a company to succeed, it must constantly adapt, innovate and move with the times. Forward thinking companies are generally the happiest, as they refuse to become stagnant and out of date.

We must all learn not only to not fear change, but to also embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. A game-changing attitude is one that never accepts or becomes too comfortable with the status quo because, historically, the companies that get into trouble are the ones that are not able to respond quickly enough and adapt to change.

Although change can and will come from all directions, it is important that most of the changes in the company are driven from the bottom up -- from the people who are on the front lines and closest to the clients and the issues. As with most of the points here, always work with your team and ask for their valuable input. Ultimately, if they are unhappy, allow them to feel completely at ease to express this and suggest ways to improve.

Culture

Over the last decade, company culture has become big business. Nowadays, one of the driving factors for employing and retaining the best talent is not the basic salary or holiday allowance, it’s the experience of working for a company.

In the last few years, whenever I’ve interviewed prospective candidates, nearly all of them have asked me to describe our culture. They want to know what values we have, how we inspire and educate our team, what we do to support the wider community and the environment, and why I am still passionate about my company. Trust me, it’s really not just about the job title and remuneration.

In my mind, company values are one of the keys to success and satisfied customers, and are at the very core of any company’s culture. If you haven’t sat down with your team and documented what your exact values are, you must do this immediately, and make sure you communicate them to everyone, especially your customers.

The values you create will give you an unshakable foundation, where your people want the business to succeed and actively invest in themselves to create a better company. Once you truly ‘live’ these values, you will be able to expand the services you can offer and have happier clients and a happier team.

Aside from values though, it’s important to ask your team what changes they want to see in the workplace. Some of these might be small additions, such as promoting healthier living by offering free fruit, or sometimes they might be huge shake-ups, for example flexible working, uncapped holiday or an education allowance. Whilst there might be costs involved, as long as these changes are viable, they will make your company a far more personal, enjoyable and positive place to be.

Merging Business with Fun

One of our company’s founding principles is ‘fun’. When we talk about this concept, we mean thinking outside of the box about how and where you build new connections, generate new ideas or establish new relationships. Hint: it’s not always in a boardroom!

Whether you are a director, manager or employee, we all have one thing in common: we all have interests and passions outside of work. If you really want to infuse fun into your business, it can be highly beneficial to merge the two from time to time. That could mean regular team building days, where you establish productive working relationships in an informal and enjoyable location, or it could mean networking whilst playing a sport or enjoying a delicious meal out.

At The Trusted Team have a passion for merging fun with business through our events and activities. Whether you enjoy a round of golf with some fellow professionals, or fancy a weekend away on the piste, we organise a wide range of activities for our members and guests, so that they can meet likeminded individuals, build stronger and more meaningful relationships, but most importantly instil their working lives with fun. Our team and clients love this element of our business, and it gives them something to look forward to and adds an exciting diversification to their daily, working lives.

For us, ‘fun’ also comprises wellbeing and happiness. Wanting your business to succeed can often mean that you direct all of your energy and effort into working. Overtime, this can leave you feeling burnt out, but neglecting your health and wellbeing can have far more severe consequences. Health is something that we all need to be fiercely passionate about, so incorporating some simple changes to keep you energised and fighting fit, both mentally and physically, could be the single most important way that you change your business for the better.

There are no rules regarding how to bring fun into your business, but hopefully some of these points will spark some creative ideas for you, so that you can turn a possibly bleak working existing into one that energises, excites and inspires you, your team and your clients.

Over the last few months, more and more of the people I’ve spoken to have all felt the same: Exhausted. The two-years of the pandemic left most us feeling drained, despondent and running on empty, and then the human-hurricane of 2022 tore through us, before we’d had the chance to recharge, and completely combusted any fumes we had left.

So why are we all pushing ourselves to the brink? Maybe it’s because we’ve all felt that we’ve got 24 months of catching up to cram into one short year? Maybe we’re worried about the uncertainty the current economic crisis will bring to next year? Or maybe we’ve picked up bad working habits from the lockdown requirements that we just don’t seem to be able to shake off? 

One thing is clear though- there are a lot of people suffering from burn-out and it’s crippling their professional lives, personal lives and their emotional wellbeing.

As someone who coaches professionals and entrepreneurs, I’m seeing this devasting trend at an acute level. And it’s not just with my friends, clients, and collaborators.

This year, The Harvard Business Review conducted a study of almost 200 in-depth interviews with 78 professionals from the London offices of a global law firm and an accounting firm. The majority of the men and women, from all levels within these businesses, all agreed that they saw their jobs as ‘highly demanding, exhausting, and chaotic, and they seemed to take for granted that working long hours was necessary for their professional success.’

It's no secret that overworking is unhealthy, yet more and more of us are ignoring the facts and shunning what our bodies are telling us. We seem to have cultivated a working trend where the more hours spent hammering the keys of our laptop equates to the higher position of prestige and professionalism; even though deep down, we all know this is short term thinking. We’re willingly overlooking the fact that none of us have time to reflect on the health and family impacts of overworking, and we’re sacrificing any free time we may have had to enjoy our lives outside of work. If you don’t make time for your health and family, you’d better make time for illness instead! 

If we carry on along this trajectory, it will not end well. So, let’s stop, take stock and change the course of 2023.

I firmly believe that you should not feel guilty about investing in your wellbeing and health. Yes, most of us do need to work for financial reasons, but what good is money if you don’t have the health and time to enjoy it? We need to stop looking at rest, relaxation and enjoyment as being counter-productive to professional victory. In truth, they are actually the corner-stones of success in all areas of your life.

At this time of year, many of us are considering New Year’s Resolutions, and whilst I prefer structured goals to New Year’s resolutions, I encourage you to make this one: Make 2023 the year of balance. Set out clear goals that are not just about how many units you can sell, or how much profit your business makes, but ones that enable you to spend time with your loved ones, pursue your passions and improve your physical and mental wellbeing too.

At this point, I imagine that a few readers will already be saying “but I haven’t got time” or “how can I when I have too many responsibilities?” Please understand this- those comments are excuses, and damaging ones at that. Health and enjoyment are non-negotiables and without them, you will certainly not have the time or the ability to work at all.

If you want to end this cycle of overworking and start enjoying your life again, now is the time to set some exciting and rewarding goals for 2023. Investing a short amount of time creating a plan, will mean that you have a clear focus for the coming year, and you will have a far greater chance of accomplishing all your aims. As Abraham Lincoln famously said, “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” 

To help give you some focussed time to do this, I will be running a free workshop on Thursday 12th January at my offices in Oakham, Rutland. During this 4-hour event, I will show you how to set yourself up for success in 2023, and demonstrate the tools that I have used in my business that give my team and I a healthy relationship to their work and a wonderful life outside of the office doors, all whilst maintaining incredible growth across the business. 

Places are free of charge, but are limited to just 20 spots, so if you would like to attend, please get in touch as soon as possible on hello@thetrusted.team or by calling 01572 898060.

I can’t wait to see you there and help you to break your cycle of overwork and exhaustion, and help set up an incredible 2023.

 

Imagine that you needed specialist surgery. Who would you turn to? Would it be your car mechanic? Would it be your plumber? I don’t know about you, but given that I wanted them to operate on me, it’s unlikely they’d be my first choice! I trust my mechanic with my car, and I trust my plumber with my boiler, but I would have serious misgivings about their skills with a surgeon’s knife.

Why Do We Seek Out Experts?

But why do I feel that way? For all I know, they may be exceptional surgeons, after all, they are both great with their hands. But I’m still not going to take the risk. For me, they have no experience, no qualifications and no surviving patients who I can quiz! I don’t want a novice helping me with my problem. I want the best.

Whenever we need specific guidance or help, we turn to the expert in that field. People who have experience, verified credentials and specialist qualifications are seen as the best people to help us overcome our problems. We trust them; we believe they know best; we feel that they will provide the best possible service or product. They have our stamp of approval.

How to Become an Expert?

For some professions, education and qualifications are fundamental, and there is no getting away from that. Without the time spent in study, or without attaining a certain standard, you might not even be able to operate as a business. But what about the likes of artists, writers, shop keepers and clothing manufacturers? You don’t necessarily need a formal certificate that publicly proclaims your talent in order to run your business, so how can you become an expert?

For me, the single most effective way to become an expert is to learn from an expert. Read their books, attend their courses, devour their online content, and, if cost permits, employ them as your mentor, but make sure you never stop learning! Taking onboard the ideas, teachings and best practices of others is nothing to be ashamed of- after all, it’s how we all learn from a very early age.

Secondly, don’t be afraid to make mistakes. You can’t buy experience, but it’s not just founded on time spent in your industry- it’s founded on what you have learnt and what you have tried. Taking on board the ideas of others and translating them for your business will give you varying results, but if you continue to review, adapt and innovate what you have in place, your experience becomes vast.

Why Is Being an Expert Important?

Being put on that expert pedestal is a powerful position for your business. Experts, whether that’s an individual or a company, will have customers queueing out of their door. They will be actively approached by potential clients, rather than having to jostle with their competitors in the marketplace to find new leads or clients. This generally means they make more profit, spend less time marketing, and can attract the best employees to work within their company.

Positioning yourself as the expert immediately tells people that you are the best in your field, so they automatically are drawn to your product or service.

How Can You Tell People You’re an Expert?

If you feel that you are an expert, and, frankly, who can say you’re not, make sure you shout about it! However, simply telling people you’re an expert doesn’t wash- you need to justify this statement and give people evidence that you are who you say you are.

Here are some powerful ways to not only share your knowledge, but to also establish yourself as an expert:

  • Become an Author

“We all have a book inside of us”. I couldn’t agree more. If you know your business better than anyone, why not share your insight and expertise? People immediately perceive authors as experts, purely because there is solid evidence (i.e. a book) that proves it.

With so many publication options available now, literally anyone can become an author. For the fortunate few, large publishing houses will take on your book, and you’ll get paid for the privilege, but these opportunities, especially with business books, can be rare. Instead, there are an abundance of self-publishing options and ‘half-way house’ publishers available, so literally anyone can get their book out in the public forum.

You don’t even need to sell your book to become an expert. Simply giving away of a copy of your book is the one of the most impactful forms of marketing. It’s effectively the best business card you’ll ever have.

  • Become a Blogger/Vlogger or a Podcaster

If the Millennials and Gen-Zers have taught us anything, it’s the power of self-promotion. With so many free marketing mediums available online, all of us can publish written, video or audio content for the world to see.

Whether you publish blogs on your website, vlogs on Youtube or Vimeo, or simply send a digital newsletter to your clients, producing content and sharing your expertise and knowledge establishes you as an expert. It will also help you to build a fan base.

There are also a multitude of magazines and online publications that ask for content from external contributors. By sending them your content, you not only reach a wider audience, but you also receive a third-party endorsement that further strengthens your expert moniker.

  • Become a Speaker

Another way to become the expert on your subject is to speak about it from a stage. Being booked as a speaker can be challenging, especially if you want to be paid, but by having a book or a fan-base built through your blog, vlog or podcast, you could become a desirable guest speaker.

Even if you are not offered any speaking gigs, you can always host your own events. When people attend an event, the person hoisting is immediately regarded as the expert, as the teacher and as the most knowledgeable person in the room. The same can be said with webinars, so you can host your own event relatively cheaply.

  • Court the Media

Finally, the other way you can become the expert is to be featured in the media. Whether that be newspapers, radio or TV, being featured in a third-party publication will massively raise people’s perception of you, and you will rapidly become the expert in their eyes. The problem is that this isn’t an easy thing to do. Unless you can identify your very own niche, it is difficult to get through the gatekeepers and, depending on your sector, even paying PR specialists is not always effective, as they need something compelling to work with, but don’t let that deter you.

Let’s get straight to the point. Marketing has evolved. The quicker you can accept and embrace this fact, the sooner you can start reaping the rewards in your business.

You only need to take a look at the boarded-up shops on your high street to understand that consumer behaviour has undergone a seismic shift in the last decade. But do we all want different goods and services, or is there a deeper root to this change? Why have some businesses flourished, whilst others have faded into the abyss?

Whilst technology, innovation and the titanic rise of the beast that is ‘online’ has wiped some more traditional goods and services from the marketplace, marketing experts across the globe agree that it’s not necessarily the end product that needs to change, it’s the way we position them.

The Shift in Marketing

In years gone by, setting up your proverbial stall and brandishing your metaphorical megaphone would lead to sales. But nowadays, shouting “buy my product- it’s cheaper than the competitor’s and comes in red” simply doesn’t cut the mustard. We’ve moved on from the ‘what and how’ in marketing, and are now living in the ‘why and who’ and we have to reach out and connect with our clients, rather than expecting them to come to us.

We are living in an era where the consumer isn’t solely fixated on what a product does or looks like; the focus is now on who the product is for, and how it enriches our lifestyle, or aligns with our beliefs and ethics. The products or services that now sell are those that fulfil our complex human needs, or ‘speak to us’, and have become so essential to our existence that we can no longer live without them.

So, how can you create that feeling in your customers and clients? How can you build a loyal tribe of followers who live and breathe what you’re selling? The answer is Attraction Marketing.

What is Attraction Marketing?

Attraction marketing is actually a very basic concept when you break it down: it’s simply about talking to your customers like human beings and building a connection. None of us want to be preached at or patronised. Instead, we want to be made to feel that we matter. We want to be educated, nurtured, feel included, empowered and believe that we’re making a positive contribution. Most importantly though, we want to feel that we are in control and have made our own decisions.

How Can You Implement Attraction Marketing?

These feelings can be evoked in a variety of ways. The most evident, if you watch TV or ever glance at social media, is the ‘endorsement’. Big brands will pay hundreds of thousands to have a celebrity name affiliated with their products. Celebrities are open books when it comes to what they believe and what they stand for. If your client feels some sort of accord or affinity with those views, they will want to feel close to the celebrity by owning something they use or need. In doing so, the customer will feel that they are part of that celebrity’s lifestyle, and are demonstrating that they share their views, morals and tastes.

But you don’t need a million-pound marketing budget to achieve the same result. The key is to nurture your clients and be very transparent about what you believe and what you stand for. In doing so, you will find people who share the same values and want to stand with you, and, of course, buy from you.

For smaller companies with lower budgets, content-marketing is the golden ticket. Any medium that allows you to demonstrate what you believe, and how it enriches people’s lives, will help to attract clients. For example, educational blogs and vlogs, testimonials, webinars, book downloads, online calculators and podcasts. All of these mediums will help to educate and empower your client base, and reinforce the feeling that they are very much in control. Clients who feel those emotions are far more likely to buy from you when they need your product or service, so this, often free, content will build your fan-base, boost your sales and generate brand loyalty.

What Should Your Content Include?

When constructing your content, you need to ensure that the dated mode of marketing doesn’t creep in. Rather than emphasising the features of your product or service, the content needs to answer questions, provide solutions and emotionally connect with your customers.

Here are some ways that you can achieve that:

  • Showcase Your Company Culture

In the modern working world, company culture rules. Having a strong and transparent identity sets you apart from your competitors and gives your brand a distinctive voice. Being so open about what you believe in and exposing your internal practices may make you feel vulnerable, but it humanises your company, unifies your team and speaks directly to consumers on a very deep level. This is especially important if you believe in supporting your community, the environment or charities. Doing good in the world is something to shout about and will make you far more appealing to your clients.

  • Share Your Story

Every business on the planet has a story, so what’s yours? As humans we love to hear stories about people just like us. Learning about people’s struggles and successes builds a strong bond and empathy. In many ways, stories are the ultimate form of communication, so don’t be afraid to tell others where you’ve come from, how you’ve evolved and what you’ve learnt. They will then feel that they really know you, so will trust and respect you.

  • Educate, Don’t Withhold

We all live in an age where information is at our fingertips. Personally, I think this is an incredible notion, but it seems to have evaded some marketeers. In times gone by, marketing copy was all about dropping in small crumbs of knowledge that enticed the customer, but required them to spend money to see the full picture. Those days are gone. You need to be completely open and helpful with your customers, by equipping them with all of the know-how they need. Doing this will not only establish you as an expert, but also show you in an honest, trust-worthy light. If you don’t fully educate your customers, your competitor certainly will.

  • Talk Their Language

People do not like to be talked down to, especially by people who want our money! Any content you produce should aim to build an equal relationship between you and your client. To do this, you need to understand who your client is, what their lifestyle looks like, and what sparks their interest. Speak to them as you would your friends and family, so that you can build a meaningful connection. In line with this, make sure that you are reaching out to your customers on their preferred marketing channel, whether that’s a physical magazine, or Instagram.

  • Keep It Factual

To build trust, you need to be honest and accurate. Using statistical information, or quotes from external sources is a good persuasive technique when writing copy, but make sure it’s completely accurate. ‘Fake News’ will destroy trust and lose you customers.

There are thousands of ways to connect with your clients using Attraction Marketing, so have fun and get creative! Construct your content with your client in mind, and don’t be afraid to inject personality, transparency and genuine feelings. People buy from people, so showcase exactly who you and your brand are.

Why Do We Seek Out Experts?

Imagine that you needed specialist surgery. Who would you turn to? Would it be your car mechanic? Would it be your plumber? I don’t know about you, but given that I wanted them to operate on me, it’s unlikely they’d be my first choice!

But why do I feel that way? For all I know, they may be exceptional surgeons, but I’m still not going to take the risk. For me, they have no experience, no qualifications and no surviving patients who I can quiz! I don’t want a novice helping me with my problem. I want the best.

Whenever we need specific guidance or help, we turn to the expert in that field. People who have experience, verified credentials and specialist qualifications are seen as the best people to help us overcome our problems. We trust them; we believe they know best; we feel that they will provide the best possible service or product. They have our stamp of approval.

How to Become an Expert?

For some professions, education and qualifications are fundamental, and without attaining a certain standard, you might not even be able to operate as a business. But what about the likes of artists, shop keepers and clothing manufacturers? You don’t necessarily need a formal certificate that publicly proclaims your talent in order to run your business, so how can you establish yourself as an expert in your field?

For me, one of the most powerful ways to establish your expertise, and share that with the world, is to become an author.

Why Write a Business Book?

If you know your business better than anyone, why not share your insight and expertise? People immediately perceive authors as experts, purely because there is solid evidence (i.e. a book) that proves it.

With so many publication options available now, literally anyone can become an author. For the fortunate few, large publishing houses will take on your book, and you’ll get paid for the privilege, but these opportunities, especially with business books, can be rare. Instead, there are an abundance of self-publishing options and ‘half-way house’ publishers available, so literally anyone can get their book out in the public forum.

You don’t even need to sell your book to become an expert. Simply giving away of a copy of your book is the one of the most impactful forms of marketing. It’s effectively the best business card you’ll ever have.

How Do You Write a Business Book?

As an author of 4 books myself, I understand that the prospect of finally sitting down and putting pen to paper can be a daunting prospect. But I promise you that it is not the insurmountable hurdle that you may believe.

In my short video, I will share with you the simple formula that I have used to write all of my own books, and tell you how to use the finished product to accelerate your business growth, generate more clients and make you stand out from your competitors.

My video will guide you through my 7-step system that can be used for any business book in any sector:

  • Stories
  • Subjects
  • Mind Map
  • Unique Business Solution
  • First 3 Chapters
  • Publishers
  • Finishing Your Book

They say that “We all have a book inside of us”. I couldn’t agree more.

Being put on the expert pedestal is a powerful position for your business. Experts, whether that’s an individual or a company, will have customers queueing out of their door. They will be actively approached by potential clients, rather than having to jostle with their competitors in the marketplace to find new leads or clients. This generally means they make more profit, spend less time marketing, and can attract the best employees to work within their company.

Positioning yourself as the expert immediately tells people that you are the best in your field, so they automatically are drawn to your product or service. And the best way to become an expert is to write your own book.

Good luck and I can’t wait to read the finished product.

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