Business of Endurance
Episode 10: In this episode, Charlie and Claire welcome Nick Butter as he shares the story behind his passion for running, starting with a childhood marathon participation that sparked his enduring love for the sport. Butter discusses how running served as therapy, an antidote to city life, and eventually evolved into performances in marathons around the world. He details pivotal moments and meetings that shifted his perspective, particularly his participation in the Marathon Des Sables, which led to the ambitious goal of running a marathon in every country. This experience not only changed his life but also led to the creation of his running business, charity work, and breaking world records. The conversation covers Butter’s adventures, the lessons learned, the people met along the way, and his upcoming endurance projects, including a marathon endeavour in New Zealand and a potential record-breaking marathon challenge along the Pan American Highway. The episode also delves into Butter’s initiative, Run Weekends, aimed at fostering community and togetherness through running, emphasising inclusivity across various destinations worldwide.
What I’ve Been Reading
In “What’s in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want,” Joe Polish explores transformative networking strategies centred on genuine relationship-building rather than transactional interactions. The book challenges the conventional “What’s in it for me?” mindset, guiding readers to focus instead on what they can offer others. Polish, a marketing guru and founder of Genius Network, distils 30 years of experience into insights on creating meaningful connections that are both professionally beneficial and personally fulfilling.
An example of a specific marketing benefit from reading this book is learning how to deepen relationships with key stakeholders by genuinely addressing their needs and challenges. This approach not only enhances business collaborations but also leads to sustainable, mutual benefits, transforming superficial networks into powerful alliances. Polish’s method shows that by prioritising others’ interests, one can inadvertently fulfil their own business goals more effectively.
What I’ve Been Watching
“Bodies,” a British science fiction crime thriller series on Netflix, unfolds a gripping narrative through four interlinked investigations across different eras (1890, 1941, 2023, 2053) in London. The lead character, uniquely positioned to communicate with his older self on his deathbed, is presented with a profound opportunity to reflect on his life’s choices. This pivotal conversation underscores the series’ exploration of the human condition and the impact of decisions over time. The lead’s interaction with his future self-acts as a catalyst for re-evaluation and change, emphasising the importance of foresight and the ability to alter one’s path before it’s too late. This thematic element serves as a powerful metaphor for goal setting in real life.
Just as the character gains insights from his future self to make better choices, individuals can engage in reflective goal setting to assess their current path, envision potential futures, and adjust their actions accordingly to achieve a desired outcome. This proactive approach mirrors the benefits seen in the series, offering viewers a method to apply its lessons in their own lives. A great TV series, but with an interesting underlying message.
Tech I’ve Found Useful
AI is powering change in every industry across the globe. As companies are increasingly data-driven, the demand for AI technology grows. From speech recognition and recommender systems to medical imaging and improved supply chain management, AI technology is providing enterprises the compute power, tools, and algorithms their teams need to do their life’s work. i am ai is a short video exploring the world of artificial intelligence, and will certainly get you thinking about how AI can impact our lives.
Quote of the Week
Marketing is not about selling what you have; it’s about creating a story that resonates with your audience’s desires and dreams.
– Joe Polish
The Trusted Team
If you want to follow the advice from Joe Polish, you can unleash the power in your marketing and communication by honing in on your client’s specific Strengths, Weaknesses, Opportunities, and Threats—their SWOT. Recognize that your ideal clients share common SWOT themes. By mastering these patterns and deeply understanding their needs, you amplify every aspect of your business. At The Trusted Team, we help our clients with The Ideal Client SWOT to act as your guide to making a monumental impact. This isn’t just about improvement; it’s about transformation.
Let’s get clear, let’s get strategic, and let’s turn your business into a powerhouse! If you’d like to find out more, book a free coaching call to see how we can help you grow your business whilst working less by clicking here!