Business of Endurance
As we’ve come to the end of another amazing season of The Business of Endurance podcast, it’s an opportunity to look back on some of the most popular episodes from a previous season.
Matt Pritchard is a Welsh professional skateboarder, stunt performer, endurance athlete and celebrity chef. First heading into notoriety on MTV with his show Dirty Sanchez, and more recently featuring in the BBC’s Dirty Vegan TV show, he has struggled with alcohol and drugs and used endurance sport as his path to a better life, completing 30 half Iron Mans in 30 days and a decker (10 x Iron Man distance as one continuous race).
Laura Siddall and I got the chance to chat to him about his incredibly unusual path to success, how endurance sport has helped him through his own personal battles and how turning vegan has improved his performance. As a word of warning, there are a few more swear words flying around in this episode than normal, so avoid if you’re easily offended!
What I’ve Been Reading
“Snow Leopard: How Legendary Writers Create A Category Of One” is not just another book offering conventional writing advice but a groundbreaking guide that shifts the focus from basic writing dos and don’ts to mastering the art of category design in writing. “Snow Leopard” challenges writers to transcend traditional boundaries and establish themselves as unique voices in a crowded digital landscape. It eschews mundane topics like grammar and instead introduces innovative concepts such as the Content Pyramid, Writer Business Models, and the Art of Fresh Thinking. These frameworks help writers and creators differentiate themselves and capitalize on new monetization opportunities in the Digital Age.
Drawing inspiration from past communication experts like David Ogilvy and Al Ries, and integrating modern digital strategies, the book offers a fresh perspective on creating impactful, original content that stands out.
Whether you’re a writer, creator, or thought leader, “Snow Leopard” provides the tools to carve out a niche, forge a path of creative independence, and achieve financial success. This is a must-read for anyone aspiring to make their mark with a distinctive, category-defining style.
What I’ve Been Watching
I’m not a baseball fan, but “It Ain’t Over” is a poignant documentary that delves deep into the life of Yogi Berra, transcending his public image as the source of whimsical “Yogisms” to reveal the profound depth of an American sports icon. This intimate portrait shows Berra not just as a legendary baseball player, whose achievements in the sport are unmatched, but as a misunderstood figure whose personality and contributions extended far beyond the baseball field.
The film highlights how Berra’s impressive career and endearing personality were sometimes eclipsed by his fame for quirky one-liners, underscoring the complexity of his character. Through emotional storytelling and personal insights, “It Ain’t Over” honours Yogi Berra’s legacy, showcasing his profound impact on the world of sports and the hearts of those who knew him. The documentary is both a celebration and a re-evaluation of Berra’s life, offering viewers a fuller understanding of his enduring influence.
TED Talk I’ve Found Interesting
A schoolteacher turned 2x national poetry slam champion and entrepreneur, Sekou Andrews is now the world’s leading Poetic Voice – a cutting-edge category of speaking that combines strategic storytelling, inspirational speaking, and spoken word poetry to give a powerful voice to messages and missions of organizations around the world. In his TED talk Revolution 101 Sekou does more than inspire us with his story; he inspires us with our story.
Quotes of the Week
I love these famous quotes from Yogi Berra:
“When you come to a fork in the road, take it.”
“Baseball is 90% mental and the other half is physical.”
“It’s déjà vu all over again.”
“Nobody goes there anymore. It’s too crowded.”
The Trusted Team
When you look at the insights from Snow Leopard, you realise how important focusing on a niche is. As with anything, to truly hit your mark, you must first know where you’re aiming—this is critical when determining who your business’s ideal clients are. Without a clear definition of who these clients are, you’re just spinning your wheels, working harder for smaller rewards. You need to understand what your ideal clients look like, how they behave, and where they can be found. This focus prevents you from wasting time on the wrong people. By defining your Ideal Client Niche, you equip yourself with the precise tools to attract more of the right customers, enhancing your strategies and magnifying your impact. The Ideal Client Niche is one way we help our Trusted Team clients ramp up their marketing. If you’d like to learn more, why not book a free coaching call with me here.