Business of Endurance
Episode 2: Sophie Power – Join us in episode 2 of the Business of Endurance Podcast as we dive deep into the inspiring world of ultra-marathon runner, Sophie Power. Known for her viral moment breastfeeding during the UTMB race, Sophie shares her journey through pregnancy, racing, and breaking stigmas in sports.
Episode 3: Sebastien Bellin – In Episode 3 of the Business of Endurance Podcast we meet Sebastien Bellin, a former professional basketball player from Belgium who gained worldwide attention due to his harrowing experience during the 2016 Brussels bombings. After the attacks he underwent extensive medical treatment and rehabilitation and has gone onto to become an inspirational figure, sharing his story of resilience and recovery, which includes completing the Ironman in Kona, Hawaii in 2022.
What I’ve Been Reading
In “$100M Leads: How to Get Strangers to Want to Buy Your Stuff,” Alex Hormozi offers a comprehensive guide that feels akin to drinking from a fire hydrant in terms of the sheer volume of marketing ideas it presents.
Detailing the strategies that escalated his journey from sleeping on a gym floor to helming a conglomerate generating $200 million annually, Hormozi reveals how multiplying leads was a game-changer for his businesses. This book is a treasure trove for business owners struggling with lead generation, packed with eight “never-go-hungry” playbooks that span across 16 industries, generating over 20,000 new leads daily. From the hook-retain-reward system that converts content into leads, to a six-part ad framework designed to attract even the coldest strangers, and direct referral methods that accounted for 30% of his sales, Hormozi provides actionable insights. Each playbook is a testament to the power of innovative lead generation, promising to equip readers with the tools to see immediate improvements in their lead acquisition efforts.
What I’ve Been Watching
“Brené Brown: The Call to Courage” is a powerful Netflix talk where Brené Brown, with her signature blend of humour and empathy, delves into the essence of human connection, courage, and vulnerability. In a world increasingly defined by scarcity, fear, and uncertainty, Brown challenges viewers to step out of their comfort zones and embrace courage. She argues that vulnerability is not a sign of weakness but a source of strength and the birthplace of innovation, creativity, and change. Through personal stories, Brown illustrates how daring to be vulnerable transforms the way we live, love, parent, and lead. The documentary is an engaging, thought-provoking journey that encourages viewers to confront their fears, open their hearts, and discover the power of embracing vulnerability as a means to connect more deeply with others and lead more fulfilling lives. Brown’s message is clear: choosing courage over comfort is not only rewarding but essential for growth and connection.
Finance Theme I’ve Been Considering
I recently booked a flight to South Africa, where I hope race in my next Ironman. I decided to use my saved up Avios points to reduce the cost of the flight and was pleasantly surprised how little I actually needed to pay.
This all stems from using a British Airways credit card for purchases I’ve made over the years and collecting the air miles for the privilege. Whether it is business or personal expenses, as long as you clear the balance monthly, why would you not want free air miles too! BA give anyone I refer an additional 26,000 air miles bonus, so if you’d like to do the same you can apply here.
PS. I also have a Virgin card, however I find BA air miles much easier to spend than Virgin, and they have loads more flight destinations too.
TED Talk I’ve Found Interesting
In his TED talk The inside story of ChatGPT’s astonishing potential, OpenAI cofounder Greg Brockman explores the underlying design principles of ChatGPT and demos some mind-blowing, unreleased plug-ins for the chatbot that sent shockwaves across the world. After the talk, head of TED Chris Anderson joins Brockman to dig into the timeline of ChatGPT’s development and get Brockman’s take on the risks, raised by many in the tech industry and beyond, of releasing such a powerful tool into the world.
Quote of the Week
From Brene Brown, I was reminded of Theodore Roosevelt’s powerful poem, so I thought I’d share that with you.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Trusted Team
To truly master the game of life and business, we’ve got to dive deep! It’s about constantly evaluating both the battlefield and the warrior within. Ask yourself, “Where am I standing right now, and where is it I aim to plant my flag?”. This journey requires us to harness our innate strengths and confront our weaknesses head-on, all while scanning the horizon for golden opportunities and sidestepping potential pitfalls.
That’s where The SWOT Solution becomes your secret weapon. By adopting this powerhouse strategy, you’re not just plotting a course; you’re setting the sails for a voyage towards uncharted territories of success and fulfilment. Remember, clarity is power, and with The SWOT Solution, you’re not just seeing the path ahead—you’re paving it. If you think you’d like to explore your path more, why not book a free call with us at The Trusted Team to see how we can take you to the next level of success.
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