Business of Endurance 

I’m really excited to launch the all-new Business of Endurance podcast. It has the same amazing guests and insights as TRIBEathlon, but with shorter episodes to make it punchier, and a new focus to include what we can learn in business, not just life, from the amazing world of endurance sport.  

In Episode 1 we meet Joe De Sena, founder and CEO of Spartan, the world-renowned endurance sports brand. Joe’s journey from a working-class neighbourhood in Queens to the founder of a global fitness empire is a story of true resilience. After a successful stint on Wall Street, he moved to Vermont, discovering a passion for endurance events, leading to the birth of Spartan Race. Now a global community with over 10 million participants, Spartan includes various endurance brands like Spartan Trail and Tough Mudder. Joe is also a New York Times bestselling author, with his latest book focusing on building mental toughness in families. Join us as we explore the insights of a man who turned endurance into an inspiring business. 


What I’ve Been Reading 

Mastermind: How Dave Brailsford Reinvented the Wheel” by Richard Moore offers a compelling look into the life and career of Dave Brailsford, the architect behind Britain’s rise to prominence in track cycling. As the driving force of Team Sky and the mastermind behind Bradley Wiggins’ historic 2012 Tour de France victory, Brailsford has become a towering figure in the cycling world. Yet, beyond his public achievements lies a complex individual, whose strategies and methodologies have not only transformed a team but also the sport itself. Moore’s book delves deep into Brailsford’s background, uncovering the influences and experiences that shaped his innovative approach to cycling. Through exclusive insights and detailed analysis, the reader gains a profound understanding of how Brailsford navigated the sport’s controversies and challenges to redefine success. This portrait reveals the enigmatic genius of Brailsford, showcasing how his visionary leadership and relentless pursuit of excellence have redefined what’s possible in the world of competitive cycling. 


What I’ve Been Watching 

How to Change Your Mind” is a captivating documentary series hosted by renowned author Michael Pollan, who takes viewers on an enlightening journey into the world of psychedelics such as LSD, psilocybin, MDMA, and mescaline. Throughout the series, Pollan delves into the rich history, controversial past, and burgeoning renaissance of these substances, shedding light on their profound potential for altering human consciousness. With a balanced blend of scientific research, personal narratives, and historical context, the series explores how these psychedelic substances have been used for therapeutic purposes, spiritual awakening, and enhancing creativity, while also confronting the legal and societal obstacles they face. Pollan’s engaging storytelling and investigative rigor provide a comprehensive overview of psychedelics’ complex role in society and their transformative impact on individuals’ minds, making “How to Change Your Mind” an essential watch for anyone curious about the intersection of science, spirituality, and consciousness. 


TED talk I’ve Found Interesting 

I’ve been talking about and thinking about The Bucket List a lot lately, and so I recently revisited 6 steps to crossing anything off your bucket list, the TED talk by Ben Nemtin. Ben and his friends started The Buried Life in their parent’s garage in 2006. They made a list of ‘100 things to do before you die’ and for every list item they accomplished, they helped a stranger to do something on his or her own list. What began as a two-week road trip quickly became something bigger. Since 2006, The Buried Life have crossed off ‘Make a TV Show’ (MTV), ‘Write a #1 New York Times Bestseller’, ‘Play Ball with Obama’, ‘Have a Beer with Prince Harry’ and they have encouraged millions to believe that anyone can do anything. Nemtin and the creators of The Buried Life have recently launched Four Peaks Media Group, which is producing new series for MTV, HGTV and Bell, as well as The Buried Life feature documentary. If you want to understand the power of the bucket list, this is a good place to start. 


Quote of the Week 

“Success is a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day.”

           –    Sir David Brailsford. 


Trusted Team 

Have you ever caught yourself marvelling at how the most transformative educational books and the most electrifying talks are all anchored in a powerful, unforgettable framework? It’s like they’ve cracked the code, giving you the keys to unlock an ocean of knowledge! And here’s the kicker: this framework, it’s a signature masterpiece, exclusive to its creator. Think about it – we’re living in the heartbeat of the information economy, where thriving means not just participating, but standing out with your own groundbreaking, proprietary solutions. Solutions so unique, so tailored, that your ideal clients can’t find them anywhere else but from you.  

That’s where The Framework Formula swoops in – it’s not just a method, it’s your ally in sculpting the ultimate solution for your clients, while simultaneously catapulting your reach to levels you’ve only dreamed of. If you’d like to see this in action, why not join us at our 3 Steps to Entrepreneurial Happiness free virtual workshop. It’s a full 3 hours of coaching, and it will show you have we’ve used The Framework Formula to help entrepreneurs grow their business, work less and enjoy business more. 

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