Why Do We Seek Out Experts?
Imagine that you needed specialist surgery. Who would you turn to? Would it be your car mechanic? Would it be your plumber? I don’t know about you, but given that I wanted them to operate on me, it’s unlikely they’d be my first choice!
But why do I feel that way? For all I know, they may be exceptional surgeons, but I’m still not going to take the risk. For me, they have no experience, no qualifications and no surviving patients who I can quiz! I don’t want a novice helping me with my problem. I want the best.
Whenever we need specific guidance or help, we turn to the expert in that field. People who have experience, verified credentials and specialist qualifications are seen as the best people to help us overcome our problems. We trust them; we believe they know best; we feel that they will provide the best possible service or product. They have our stamp of approval.
How to Become an Expert?
For some professions, education and qualifications are fundamental, and without attaining a certain standard, you might not even be able to operate as a business. But what about the likes of artists, shop keepers and clothing manufacturers? You don’t necessarily need a formal certificate that publicly proclaims your talent in order to run your business, so how can you establish yourself as an expert in your field?
For me, one of the most powerful ways to establish your expertise, and share that with the world, is to become an author.
Why Write a Business Book?
If you know your business better than anyone, why not share your insight and expertise? People immediately perceive authors as experts, purely because there is solid evidence (i.e. a book) that proves it.
With so many publication options available now, literally anyone can become an author. For the fortunate few, large publishing houses will take on your book, and you’ll get paid for the privilege, but these opportunities, especially with business books, can be rare. Instead, there are an abundance of self-publishing options and ‘half-way house’ publishers available, so literally anyone can get their book out in the public forum.
You don’t even need to sell your book to become an expert. Simply giving away of a copy of your book is the one of the most impactful forms of marketing. It’s effectively the best business card you’ll ever have.
How Do You Write a Business Book?
As an author of 4 books myself, I understand that the prospect of finally sitting down and putting pen to paper can be a daunting prospect. But I promise you that it is not the insurmountable hurdle that you may believe.
In my short video, I will share with you the simple formula that I have used to write all of my own books, and tell you how to use the finished product to accelerate your business growth, generate more clients and make you stand out from your competitors.
My video will guide you through my 7-step system that can be used for any business book in any sector:
- Stories
- Subjects
- Mind Map
- Unique Business Solution
- First 3 Chapters
- Publishers
- Finishing Your Book
They say that “We all have a book inside of us”. I couldn’t agree more.
Being put on the expert pedestal is a powerful position for your business. Experts, whether that’s an individual or a company, will have customers queueing out of their door. They will be actively approached by potential clients, rather than having to jostle with their competitors in the marketplace to find new leads or clients. This generally means they make more profit, spend less time marketing, and can attract the best employees to work within their company.
Positioning yourself as the expert immediately tells people that you are the best in your field, so they automatically are drawn to your product or service. And the best way to become an expert is to write your own book.
Good luck and I can’t wait to read the finished product.