Is your business an asset, or just a job you own?
Watch the free webinar and find out how to build a business that grows, runs and holds its value without you, whether you plan to sell it or not.
You’ve built something good. But could you sell it?
Most professional service business owners have worked hard to build a business they’re proud of. But if you stepped away tomorrow, what would happen?
For most firms, the honest answer is that the clients, the decisions and the knowledge all sit with the owner. That makes the business hard to grow, impossible to switch off from, and worth far less to a buyer than you’d expect.
Why this matters, even if you never plan to sell
A business that depends on you has a ceiling. It can only grow as far as your diary allows. Your holidays get interrupted. Every big decision lands on your desk. And when the time does come to step back, you find that much of the value you’ve built leaves the building with you.
The good news is that the steps that make a business saleable are the same steps that make it a better business to own today.
Watch The Freedom Framework
In this free webinar, Charlie Reading shares the four-step system he has used to build and sell his own businesses, and that he now teaches to business owners through The Trusted Team.
You’ll learn:
You can jump to any section of the video, so you can go straight to the parts that matter most to you.
Ready to build a business a buyer would value?
The Freedom Framework shows you what needs to change. Putting it into practice is where most business owners need support.
Trusted Team Workshops with 1-2-1 Coaching
Group workshops alongside other ambitious professional service business owners, combined with personal coaching to build the structure buyers look for and strengthen your business’s value ahead of your exit.
Book a Call with Charlie
What our members say
The Trusted Team has highlighted how important it is to work on your business rather than just in it. As business owners, we get so busy with the day-to-day that we don't often get the chance to just stop, take a step outside, and work on it. This amazing programme allows me the opportunity to do that.
Nitesh Bhundia - The Rutland Webdesigner
Business Owner
One of the reasons I chose to become a member of The Trusted Team is being around like-minded people and having the space and the freedom to be able to create new ideas and also band around a few ideas and get expert feedback.
Claire Fudge - 4th Discipline
Business Owner
Steve Price is the Managing Director at BWP Inspire, an accounting firm based in Manchester. He focuses on helping small and medium-sized enterprises (SMEs) overcome challenges such as long working hours and financial instability. Steve emphasizes the importance of financial literacy and providing strategic health to businesses, aiming to help them thrive rather than just survive. He is also involved in coaching and mentoring clients to improve their business outcomes.
Steve Price - BWP Inspire
Managing Director
Matt is the Managing Director of Accelerate Adviser Solutions, who provide holistic paraplanning and administration services that seamlessly integrate with Financial Advisers' own processes. Accelerate believe that the best financial advice can only happen when Financial Planners are given the time to focus on nurturing client relationships and building their practices. Accelerate's solutions give advisers more time to spend on their clients, their businesses and themselves.
Matt Baird - Accelerate Adviser Solutions
Managing Director
Kenneth is the Managing Director of Advanced Financial Strategies Ltd, Senior Partner Practice of St. James's Place, x6 IRONMAN and public speaker. He has been managing the personal finances of individuals and their families for over 4 decades. Trust and integrity are grounded in Kenneth's activities; his approach, and that of his dedicated team, is focused and discreet, which is why he has such trusted and enduring client and family relationships.
Kenneth Morrison – St James' Place
Managing Director
Bhavik, an LSE graduate and Harvard alumnus, has spent more than 15 years developing and financing real estate projects across student accommodation, residential and hospitality. He has raised over £100m of equity and debt, financing his own projects with a combined GDV exceeding £200m, and is recognised for his ability to structure complex deals and build long-term partnerships.
Bhavik Shah
Director
About Charlie Reading
Unlike many coaches, Charlie has done what he teaches. He has built six businesses and sold four, including Efficient Portfolio, the financial planning firm he founded in 2006 and sold in 2022. Throughout, he has taken three months off every year for over a decade.
He is the founder of The Trusted Team, the author of books including Entrepreneurial Happiness and The Business of Endurance, and a multiple Ironman finisher who qualified for the Ironman World Championships in Kona.
Frequently Asked Questions
View All FAQs
How do I make my business sellable?
Reduce how much the business depends on you, build recurring revenue, put systems in place to attract new clients, and be clear about your end goal. The Freedom Framework webinar walks through each of these steps.
Should I build my business to sell, even if I don’t want to sell it?
Yes. A business that could run without you is more profitable, less stressful and gives you far more freedom, whether you sell it or keep it.
Is the Freedom Framework webinar free?
Yes. You can watch the full recording on this page at any time.
Are you ready to build a business that works for you?
We only work with a handful of firms at any given time to ensure maximum strategic focus. Book a Discovery Call to see if we're the right match.
