In this episode of Progress in Practice, Charlie sits down with Simon Dent, Chairman of Firmative- a creative company that puts brands in culture and helps them stay there as a welcome guest, not a gatecrasher.

Simon shares his remarkable journey from failed lawyer to running 17 nightclub events a week in London, founding award-winning sports creative agency Dark Horses, and now helping Firmative scale after 50% growth in the last 12 months. He talks about why you should never be the smartest person in the room, the power of doing hard things, and how ultrarunning has made the setbacks of business lose their grip on him.

If you've ever wondered how building a relationship with discomfort can make you a better leader, this one's for you.

To follow Firmative on Instagram click here: https://www.instagram.com/firmativehq/

To connect with Simon visit https://www.linkedin.com/in/simon-dent-9509b728 or follow him on Instagram at @ultraentrepreneur

If you buy in the next 15 minutes, you can get it for £39.70!

If you buy in the next 15 minutes, you can get it for £39.70!

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