Produce, Publish and Promote a Book

A free recorded training for consultants, financial advisers and service-based business owners who want to become published authors without giving up years of their life to do it.

Why does writing a book feel impossible when you're already running a business?
You know a book would change things. It would position you as the expert in your field, attract your ideal clients before you've even spoken to them, and let you charge the fees you actually deserve instead of the fees you've talked yourself down to.

But you're already stretched thin. Between client work, business admin and the hundred other things pulling at your time, "write a book" has been sitting on your someday list for months, maybe years. Every time you picture it, you picture the old way of doing it: nine months just deciding what it's even about, then a year or more of early mornings and late nights trying to find 60,000 words you're not sure you have in you.

So, the book stays on the shelf and the cost keeps growing.

While it sits there unwritten, something else is happening. Competitors in your space who have published are getting invited onto podcasts, quoted in the press, handed the "expert" introduction you should be getting. Prospective clients are meeting them first, trusting them faster, and paying them more, simply because there's a book with their name on it.

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Meanwhile you're still relying on your own time to win every client. Every referral, every conversation, every piece of trust has to be built by you, in person, one relationship at a time. There's no book on a shelf quietly doing that work for you while you sleep.

What if the old timeline no longer applies?

Charlie Reading has written five books, including The Dream Retirement, which he can directly attribute to over £1 million in fee income for the financial planning business he built and later sold. His most recent book, The Business of Endurance, was produced in a fraction of the time of his earlier books - in one afternoon alone, he drafted three chapters, work that would previously have taken him weeks.

In this free recorded training, Charlie shows you exactly how he did it, and how one of his own coaching clients, Bavesh, used the same approach to produce, publish and start promoting his book, The Wealth Framework, in just three months.

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What You'll Learn In This Free Training

How to choose the right book for your business - starting from your ideal client's real worries and concerns, not just the topic you assume you should write about.

The MAP model for working with AI - using AI as your mentor, assistant and critic at each stage of the writing process, so the book still sounds like you.

How to build a Story Playbook - a bank of your own and borrowed stories, mapped against your chapters, so you always know exactly what to write next.

How to structure a chapter that people actually finish - the opening story, the middle lessons, and the closing call to action that keeps readers engaged from page one.

The Framework Formula - how to turn your expertise into a named, ownable method that builds the value of your business, not just your book.

A realistic 90-day production timeline - how blocking out roughly a day a week can take you from blank page to finished manuscript.

How to publish without losing 18 months - the real differences between traditional, self-publishing and hybrid routes, and which one actually suits a business book.

How to turn your book into a lead-generation tool - using it as a free download, a reciprocity gift and an automated marketing asset that keeps attracting clients years after publication.

Who This Training Is For

Consultants, financial advisers and other professional service business owners

Anyone sitting on years of expertise that deserves to reach a wider audience

Business owners who want to use AI properly to speed up writing, without losing their own voice

Anyone ready to become the recognised authority in their field, rather than one option among many

Your Host: Charlie Reading

Charlie Reading is the author of five books, including Entrepreneurial Happiness and The Business of Endurance. He founded Efficient Portfolio, an award-winning financial planning practice later named among the UK's top firms, before building and selling several more businesses. He now runs The Trusted Team, coaching professional service business owners on building scalable businesses that grow without depending entirely on the founder.

A multiple Ironman finisher and host of the Business of Endurance podcast, Charlie brings the same discipline he applies to endurance racing to book production, including using the process to take three months off work every year.

What You'll Come Away With

By the end of this training, you'll have:

Clarity on your book's core message and who it's really written for.

A shortlist of the AI tools and platforms Charlie uses to produce a book in a fraction of the usual time.

A method for turning content you've already created - talks, webinars, client conversations - into finished chapters.

An understanding of which publishing route actually fits a business book.

A realistic plan for finishing your manuscript within a timeframe that fits around your existing business.

How can I sign up for The Trusted Team?

There are two ways that you can sign up for the Trusted Team: via our website contact form or by calling our office.

Once you get in touch via email, we will send you an application form for our services. Upon receipt of the completed form, a member of our team will call you to confirm if your membership has been activated and talk you through some of the features and benefits of being a member. You will also have the opportunity to learn about our upcoming events and ask any questions you may have.

The other way to sign up is to call us on 01572 729 375. A member of our team will then ask you the same questions that you will find on our online form and manually set your membership up for you. You will also then be able to conduct your introductory call at the same time, or at a later date if you prefer.

What is your cancellation policy?

How do your workshops and coaching take place?

As we are a national business, we aim to be as inclusive as possible for all members by offering both in-person and digital services, workshops and events.

Trusted Team will provide services to professionals that include:

Face-to-face coaching (1:many). We look to cap in-person group sizes to 30, so that groups sessions are not over-crowded, and everyone has the opportunity to ask questions and participate. Workshops will be delivered in a hybrid format, so can be done both in person and online, to suit your requirements.
Personal mentorship (1:1). This will be an ongoing support service and may come in the form of a quarterly call or face-to-face meeting depending on who is coaching you and where they are based compared to your location.
High-level networking events in the form of golf days, race days and a 2-day, annual retreat, which will take place in person. There may also be some digital events, such as wine tasting, which will take place in a hybrid format (i.e. face-to-face and via video call).
Online and digital resources, such as books, white papers, blogs and podcasts.

How many workshops are there per year?

Do I need to attend every workshop or event?

Produce, Publish and Promote a Book