How to Grow Your Business While Working Less (Free Training)
A free recorded workshop for professional service business owners who want their business to grow without it costing them every hour of their week.
Why does growing the business always seem to mean working more, not less?
You started this business because you loved doing a particular thing. But somewhere along the way, growth started to mean more admin, more decisions, more of your time swallowed up by work you don't actually enjoy. You're doing less and less of what you're good at, and more and more of what you're not. And however busy you get, the business still can't run properly without you in it.
The harder you work to fix this, the more of a bottleneck you become
Most founders end up here without ever deciding to. The business needed you at the start, so you did everything. Then it grew, and instead of stepping back, you just did more. Now every decision, every client, every problem still runs through you, whether the business has five people or a hundred. You become what Charlie Reading calls a "busy fool": frantically involved in everything, but not actually building the business you set out to build, and slowly falling out of love with it in the process.
What if the business could grow by 50% a year, while you worked less?
In this free recorded workshop, Charlie Reading shares the Time Freedom Mastery framework- the same thinking that let him build Efficient Portfolio into one of the UK's top financial planning practices, delivering 50% year-on-year growth, while taking three months off every year for over a decade. He's since applied the same framework to build and sell three more businesses.
This isn't about doing more. It's about deciding what's actually worth your time, and building a business that runs properly around the rest.
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The Job List
What you'll learn in this free training
How to build a team that protects your focus- the "one person's rubbish is another person's treasure" principle, illustrated with the real story of a team member who loved the spreadsheet work Charlie couldn't stand.
When to recruit your next team member- a simple rule: if you can fill 50% of someone's time, it's time to bring them in.
How to delegate without losing your clients- how Charlie went from personally managing 150+ financial planning clients to just 10, using a client relationship manager as the consistent point of contact.
How to reach world-class faster- the real story behind a champion table tennis player's "lightning reactions," and what it reveals about deliberate practice versus natural talent.
How to apply the 80/20 rule to your working week- identifying the roughly 20% of what you do that's actually driving the bulk of your results.
How AI is starting to free up even elite coaching- a story from world champion triathlete Mark Allen on how AI now builds the training plan, freeing the human coach for the conversation that actually matters.
How to eliminate decisions that drain your willpower- the psychology behind Steve Jobs's identical outfits, and how removing small decisions protects your ability to make important ones.
How to overcome the reluctance to let things go- the endowment effect, and a simple "reset test" for deciding what genuinely belongs in your week.
A practical Delegate Compound tool- a structured exercise for listing every task you do, sorting it by what you love and what you're good at, and building a clear plan to delegate the rest.
Who this training is for
Consultants, financial advisers and other professional service business owners.
Anyone who feels like the biggest bottleneck in their own business.
Business owners doing less and less of the work they actually love as the business grows.
Anyone ready to build a business that keeps growing whether they're working that week or not.
Your Host: Charlie Reading
Charlie Reading built Efficient Portfolio into one of the UK's top financial planning practices, delivering 50% year-on-year growth while taking three months off work every year- a pattern he's sustained across three further businesses since. He's since founded The Trusted Team, helping professional service business owners build scalable businesses that grow without depending on the founder.
He's also the author of five books, including The Dream Retirement, and host of the Business of Endurance podcast, where the same principles of deliberate focus and delegation come up again and again in conversation with elite endurance athletes and coaches.
What You'll Come Away With
By the end of this training, you'll have:
A clear understanding of the four stages of Time Freedom Mastery: team, intensity, maximisation and elimination.
A structure for identifying which tasks in your business you should keep, delegate, or eliminate entirely.
Practical principles for building a team that genuinely protects your time.
A completed Delegate Compound exercise, sorting your own workload into what to keep, delegate or cut.
Frequently Asked Questions
View All FAQs
Is this only about delegating to other people? 
Do I need a big team to apply this?
Will this help if I'm already the biggest bottleneck in my business?
Is this only relevant to financial services?
Is this training free?
Are you ready to build a business that works for you?
We only work with a handful of firms at any given time to ensure maximum strategic focus. Book a Coaching Call to see if we're the right match.
