I’m back from my Lands End to John O’Groats (LEJOG) ride…. More on that later, but spoiler alert, we got a soaking and made it! The shift into summer feels like the cue to stretch the legs, test the boundaries, and say yes to things that take effort and energy. Whether that’s in business or endurance – what’s one thing you could push a little harder on this month?
Business of Endurance Podcast
What does it really take to fuel a high-performing body and mind, without burning out?
In one of our most insightful conversations from the archives, we were joined by Renee McGregor, one of the UK’s leading sports dietitians and a passionate advocate for better athlete health. With a career spanning work with Olympians, ultra-runners, and everyday endurance athletes, Renee shares the truths behind sports nutrition that most people overlook.
From her own experiences as a runner to treating those grappling with eating disorders, Renee opens up about the warning signs of Relative Energy Deficiency in Sport (RED-S), the often hidden dangers of under-fuelling, and why personalised nutrition tech isn’t always the silver bullet it promises to be.
We talk recovery timelines, the mental health fallout post-COVID, and the rise of fad-driven diet culture on social media. But most importantly, Renee gives practical, honest guidance on what it really means to fuel for longevity, not just performance.
Whether you’re racing 100km or trying to stay sharp at work, this episode is packed with actionable insights to help you feel better, train smarter, and live longer.
What I’ve Been Reading
We put so much effort into winning new clients that we often overlook the critical early stages once they’ve signed up. Joey Coleman’s Never Lose a Customer Again makes a bold claim: if you can get the first 100 days right, you can turn almost any customer into a loyal advocate for life.
Coleman doesn’t just highlight the problem, he walks you through an eight-phase customer experience framework that helps reduce churn, increase referrals and create more raving fans. It’s a book that makes you reflect not just on how you attract people, but how you keep them.
It’s not a marketing book. It’s a business philosophy – and a powerful reminder that loyalty isn’t earned in the pitch, but in the follow-through.
TED Talk I’ve Found Interesting
In a world of headlines, Rachel Pike takes us behind the scenes. The Science Behind A Climate Headline is a brief but brilliant unpacking of what it actually takes to create a single climate statistic – from data collection, to analysis, to peer review. What stands out is just how much patience and collaboration science requires – something we could all learn from when we want quick results.
There’s a quiet power in being reminded that depth takes time. Whether you’re building a body, a brand, or a business, the strongest results rarely come from the loudest headlines – they come from rigorous, patient work behind the scenes.
What I’ve Been Watching
Fresh from cycling the length of Britain with the legend himself, I found myself drawn back to Sean Conway’s epic 4,200+ mile Ultra Triathlon around the entire coast of mainland Britain. Watching it again, I was struck by how much of endurance is simply the art of coping – coping with discomfort, monotony, setbacks and doubt.
The series, Sean Conway: On The Edge, doesn’t over-dramatise it. Instead, it captures the slow grind of resilience and the mental games that come with taking on something borderline ridiculous.
It’s a great watch, not just for the sheer scale of the challenge, but for the gentle reminder that some of the best progress happens when no one’s watching, when it’s just you and the next mile.
Quote Of The Week
“Only those who risk going too far can possibly find out how far one can go.” – T.S. Eliot
Tech I’ve Found Useful
Dexa is like having access to hundreds of the world’s top thinkers and being able to ask them anything. The platform lets you ask questions to experts and instantly get answers pulled from their real podcast appearances – summarised and delivered conversationally, using AI.
It’s a fascinating blend of search engine, assistant and curator, and it’s brilliant for extracting insights quickly from the kinds of long-form content most people don’t have time to digest.
You can think of it like “CliffsNotes meets Tim Ferriss” – but tailored to what you want to know, right now.
The Trusted Team
Whether it’s Sean Conway running the entire coastline of Britain, or Joey Coleman showing how small moments create lasting loyalty, this week’s Friday Footnotes has a common thread: success is built day-by-day, habit-by-habit, mile-by-mile.
But most people don’t fail because they aren’t motivated. They fail because they don’t have a plan. That’s exactly why I created The Ultimate Guide to Building a Limitless Life – a step-by-step system to help you gain clarity, set powerful goals, and align your habits, finances, health and time to actually achieve them.
It’s the framework I wish I had years ago, and it draws on everything from behavioural science to endurance sport, with a practical focus on applying these lessons to real life. No fluff. No filler. Just tools to help you build a life that excites you when you wake up.
To say thank you for being part of Friday Footnotes, you can grab it today for just £3.97. That’s 1% of the usual price, because it’s all about finding the 1%’ers isn’t it! Let this be the moment you stop drifting and start designing.
Get it for just £3.97 (usually £397) here.
So back to LEJOG. I decided to make this part of a new adventure. I couldn’t get excited about another Ironman this year having reached that pinnacle by racing the world championships in Kona last year. So, this year I’ve decided to make my endurance sport more about adventure. I’ve called it ‘My longest triathlon’, and I’ve picked the longest bike swim and run I can perceive as vaguely possible.
Lands’ End to John O’Groats was step 1. 1000 miles, in just 9 days. Completed it! The weather was brutally unkind. With the exception of the wind which did help mostly. We had some huge climbs, experienced all 4 seasons and had some big, long days, but we arrived safely there on Monday. It was an amazing journey that I’d recommend to anyone.
Next on the agenda is swimming Lake Windermere, which is an astonishing 11 miles. That’s in the calendar for September. Then in January, I have the small matter of completing the Arc of Attrition, which is a 100 mile continuous run around the Cornish coastline. It’s definitely spikey and likely to be very wet and windy too.
If you’d like to find out more about my ‘Longest Triathlon’ and how I’m trying to be more like Sean, or would like to help me raise money for the amazing charity that is Motor Neurone Disease Association, please click this link here.
