Alignment, Creativity & Transformation
Ever noticed how some people seem to soar, while others stumble under the same weight of pressure? It’s not always talent or timing – often, it’s values. The alignment (or misalignment) of what we do with what we believe. As the pace of life and tech accelerates, it’s easy to chase the next milestone without asking if it really fits. This week’s picks are a reminder to pause and recalibrate. Because sometimes staying true to your element is the real win.
Business of Endurance Podcast
While we wait for the second episode of Season 9 to drop, let’s take a look back at one of the most unforgettable stories from last season.
What if the worst day of your life became the spark for your greatest triumph?
In this powerful episode we sat down with Joey Evans, a man whose story defies the limits of human resilience. After a motorbike crash in 2007 left him paralyzed from the chest down, Joey was told he’d never walk again. But Joey wasn’t done yet.
What followed was a ten-year mission to reclaim his body, his identity, and an audacious dream: to race in the legendary Dakar Rally. The result? A staggering 9,000km journey through deserts, mountains, and sandstorms – all on a battered motorbike he refused to give up on, just like he refused to give up on himself.
In this episode, Joey shares how he fought to walk again, the brutal realities of the Dakar Rally, and how he pushed through a devastating crash during the race to make it to the finish line. We explore the mindset that carried him through – one forged in fire and fuelled by a relentless belief in what’s possible.
Whether you’re facing your own mountain, starting over, or aiming for your next big goal, this conversation is a blueprint for how to do hard things. Joey reminds us that adversity doesn’t break you, it reveals you. Let’s get into it.
What I’ve Been Reading
This isn’t just a book about cycling, it’s a raw confession of the high-stakes game behind elite sport. Tyler Hamilton takes us inside the culture of doping that defined an era, exposing not just the mechanics but the moral erosion that came with it.
The result is a gripping, sometimes uncomfortable portrait of how easy it is to justify tiny compromises until they snowball into something unrecognisable. For anyone who’s ever chased performance at the expense of purpose, The Secret Race is a powerful invitation to rethink what winning really means.
TED Talk I’ve Found Interesting
This talk, Do Schools Kill Creativity?, has earned its legendary status for good reason. With charm, wit, and a razor-sharp insight into how systems shape potential, Sir Ken Robinson argues that we don’t grow into creativity – we’re educated out of it.
Whether you’re raising kids or reimagining your own work, this is a call to honour your natural strengths and rethink the spaces that were never designed to bring out your best. Worth revisiting, or watching for the first time if somehow you’ve missed it.
What I’ve Been Watching
Hendrix didn’t just play the guitar – he bent it into something new. This documentary, Jimi Hendrix: Band of Gypsy’s, captures a short but pivotal chapter of his career with the Band of Gypsy’s, blending musical mastery with social undercurrents. It’s a reminder that sometimes, the most transformative work comes not from playing the game better, but from rewriting the rules entirely. Raw, soulful, and strangely relevant in an age where reinvention is the new survival.
Quotes Of The Week From The World Of Cycling
“It never gets easier, you just go faster.” – Greg LeMond
“Ride as much or as little, as long or as short as you feel. But ride.” – Eddy Merckx
“To be a cyclist is to be a student of pain… at cycling’s core lies pain, hard and raw, and the rider’s ability to endure it.” – Scott Martin
Tech I’ve Found Useful
Ideogram lets you turn words into striking visuals with just a prompt – and yes, it actually handles text inside images well (finally!). Whether you’re sketching out branding ideas, building slides, or looking for something more creative than stock photography, this is a playful but powerful tool to bring your ideas to life. Think of it as a sketchpad for the visually minded.
The Trusted Team
If this week’s themes have a thread running through them, it’s the power of alignment – knowing who you are, what matters to you, and having the courage to stay the course. Whether it’s Hamilton wrestling with compromised values, Robinson urging us to rediscover our creative element, or Hendrix refusing to play by anyone else’s rules, the message is clear: clarity and authenticity create impact.
Which brings us to business – and one of the most overlooked drivers of success: working with the right clients. Not just anyone with a wallet, but the people who energise you, trust you, and value what you do. That’s what The Ideal Client Magnet workshop is about.
This hands-on session will help you identify who your ideal clients really are, where they’re hiding, and how to attract more of them – consistently and without shouting. Whether you’re a seasoned entrepreneur or in a new growth phase, it’s a chance to fine-tune your messaging, simplify your sales process, and build a business around the people who make it all worth doing.
Book your spot here: thetrusted.team/ideal-client-magnet
Because life’s too short to work with the wrong people.
As the weekend approaches, consider where your values and actions are (or aren’t) aligned. The climb is always more sustainable when you’re clear on why you’re ascending.
See you next time.
PS I am currently cycling from Lands End to John O’Groats as part of my ‘Longest Triathlon’ challenge. I’m raising money for Motor Neuron Disease Association. If you’d like to find out more or sponsor me, you can here.
PPS If you want to follow my journey, you can on Instagram or Strava.
