We’re halfway through the year. A good moment to glance back at what’s been ticked off the list and, more importantly, what’s still waiting for its turn. If you’ve been putting off something big, maybe this weekend is the time to move it a step closer.
Business of Endurance Podcast
What if one voice could change the way you see endurance sport – and even yourself? Today, we’re joined by a legendary voice of Ironman, Paul Kaye – the man who’s called thousands of athletes across the finish line and witnessed some of the most powerful moments in the sport.
But Paul isn’t just an announcer. He’s an Ironman finisher himself, a master of storytelling, and someone who truly understands why endurance sport transforms lives. In this episode, Paul shares the most unforgettable finish line moments, the power of music to fuel performance, and why Ironman is more than just a race – it’s a life-changing experience.
We also dive into his own endurance journey, what makes Ironman South Africa so special, and the deep “why” that drives us all. Whether you’re an athlete or just looking for inspiration, this episode will make you rethink what’s possible. Let’s get into it.
What I’ve Been Reading
Most people won’t complete one Ironman in their life. Sean Conway did 105 of them back-to-back. This isn’t just a story of endurance – it’s a look into the psychology of going further than what most consider possible.
I read Iron 105 in the lead-up to cycling Lands’ End to John O’Groats with him, and it became even more meaningful when we got to discuss its themes on the bike. The insights on pacing, mindset, and motivation are powerful, whether you’re training for an Ironman or leading a team through a challenging project. Sean is the sort of legend who reminds you that the boundaries are rarely real.
TED Talk I’ve Found Interesting
Ben Nemtin’s story is proof that bucket lists aren’t just for dreamers, they’re for doers. What began in a garage with a few friends and a handwritten list of 100 dreams turned into The Buried Life, a movement that’s seen them make a TV show, write a bestseller, play basketball with Obama, and even have a beer with Prince Harry.
But the magic isn’t just in ticking things off – it’s in helping others do the same. His TED talk, 6 Steps to Crossing Anything Off Your Bucket List, breaks down six practical steps to finally start acting on the big things you’ve been putting off. Whether it’s completing an Ironman, launching a side project, or building a life that feels more aligned, this talk is a well-timed reminder: the only permission you need is your own.
What I’ve Been Watching
There’s something deeply compelling about watching someone completely out of their depth try to master a wildly complex new craft. In Clarkson’s case, it’s farming. Clarkson’s Farm Season 4 keeps the laughs coming but also lays bare how brutal and beautiful running a farm can be. Hospitality, local enterprise, bureaucracy – it’s all here, and it makes you think a bit more about where your food comes from and what it takes to build something sustainable.
Quote Of The Week
“You can’t cross the sea merely by standing and staring at the water.” – Rabindranath Tagore
Tech I’ve Found Useful
Ever wanted to create your own song, even if you can’t hold a tune? I gave it a go with Suno, and the result was “The LEJOG Blues” – a tongue-in-cheek soundtrack for our bike adventure. AI music tools like this are going to change the creative game. Whether for business intros, personal projects, or just a bit of fun, the barrier to entry has officially disappeared.
The Trusted Team
If there’s one thing I’ve taken from spending days cycling alongside Sean Conway (or watching Clarkson stumble his way through yet another farming fiasco) it’s that big goals are rarely solo missions. Behind every great story is a support crew, a network, a trusted team. Whether it’s creating your own song with Suno, ticking off a bucket list dream like Ben Nemtin, or building a farm from scratch, the common thread is clear: you move faster and further with the right help.
That’s exactly what The Professional Practice Transformation is about. It’s built for business owners and professionals who set out for freedom but somehow ended up working more and enjoying it less. Through three key principles – partnerships, delegation, and innovation – it helps you reset, refocus, and build a business that supports the life you actually want.
It’s packed with practical tools, actionable sessions, and even includes a copy of Entrepreneurial Happiness. If you’ve been meaning to change something but haven’t made the leap, consider this your moment to start crossing big things off your list. It normally costs £397, but as a valued reader of my Friday ramblings, Grab the bundle for just £3.97 now while you can.
Until next time, keep pushing the boundaries of what’s possible.
