Late July is always a moment where everything feels like it slows down just enough to give us space to think. A halfway point of sorts. The rush of the year’s first half has passed, and there’s a brief pause before the final sprint.
It’s a great time to check in – are you still on track with the things you set out to do this year? Are you working with purpose, or just powering through?
Business of Endurance Podcast
What if the key to Olympic gold, and a life well-lived, came down to only a stride? In this episode, we sit down with Alistair Brownlee: two-time Olympic champion, endurance icon, and someone who’s been redefining what it means to win, both on the course, and in life.
We dive into a decision that perhaps changed everything – walking away from Cambridge University – the power of brotherhood and why helping his brother over the finish line in Mexico taught him more than any medal ever could. We explore risk, identity after retirement, and why winning doesn’t always feel the way you think it will.
Whether you’re chasing your own endurance goals or navigating high-pressure decisions in life or business, this conversation delivers hard-earned wisdom, straight from one of sport’s most driven minds. This is about resilience, reinvention, and finding joy in the journey – even when the finish line keeps moving. Listen to the episode here.
What I’ve Been Reading
I’ve been revisiting Start With Why and I’m reminded just how impactful Sinek’s message is – particularly when it comes to re-energising your mission and reconnecting with what matters most. It’s not a flashy business tactic, but a grounding principle that sits beneath everything.
Knowing your “why” makes decision-making easier, keeps motivation high, and helps you build something that resonates. Rereading it with fresh eyes, it’s clear this book isn’t about one grand idea – it’s about consistent, values-led leadership.
TED Talk I’ve Found Interesting
This one surprised me. In a brilliant and surprisingly engaging TED talk, microbiologist Bonnie Bassler explains how bacteria use a chemical language to communicate, collaborate, and act collectively. What sounds like a deep science lesson actually has huge implications for how we understand communication, collaboration, and influence. Even at the most microscopic level, nothing impactful happens in isolation – success comes from signalling, listening, and coordinated action. Sound familiar? Watch How Bacteria “Talk” here.
What I’ve Been Watching
I’ve been rewatching 8 Mile, the gritty semi-autobiographical film about Eminem’s early rise – and it’s just as raw and powerful as ever. Set in the decaying suburbs of Detroit, the film captures the tension of being stuck somewhere between where you are and where you know you’re meant to be.
What stands out isn’t just the music or the performance – it’s the relentlessness, the obsession with craft, and the courage to take your shot even when everything’s against you. The final battle scene gets all the attention, but it’s the moments leading up to it – the fear, the setbacks, the silence – that hit hardest.
A reminder that breakthrough moments rarely come with fanfare; they arrive quietly, after a long grind, and you’ve got one chance to grab them. Whether you’re building a business, chasing a new level of performance, or just trying to step into a bigger version of yourself – 8 Mile is a masterclass in showing up when it matters most.
Quote Of The Week
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
Tech I’ve Found Useful
Personalised learning is finally starting to feel truly personal. Khanmigo, from the team at Khan Academy, offers AI-driven tutoring that adapts to your unique progress, style, and sticking points. Whether you’re brushing up on maths with your kids or learning something new for your own growth, it’s a powerful way to get real-time support without the overwhelm. The possibilities here – for learning, coaching, and even business training – are huge.
The Trusted Team
If the above has a theme, it’s this: the most powerful outcomes come from understanding what lies beneath. The bacteria know their purpose. Eminem backed his. And Simon Sinek gave us the words for it.
That’s what The Why Beneath is all about. Whether you’re trying to deepen your marketing impact, build better client connections, or just live with more intention, this isn’t fluff. It’s about doing the quiet work that brings clarity to the chaos. When you know your own “why” and understand what’s really driving your clients, everything clicks into place.
And if you don’t know it yet? That’s okay too. We’ve built a process to help you dig it out, articulate it, and align your life and business around it. If you want to learn more, book a strategy call here.
Whether you’re rewatching a familiar film or rereading a well-thumbed book, sometimes the wisdom we most need isn’t new – it’s just ready to land in a deeper way.
This week, take a moment to pause and look beneath the surface. There’s gold down there. You just have to start digging.
