Welcome to this edition of the Friday Footnotes! As we dive into the heart of summer, it’s a great time to reflect on how we’re nurturing our personal and professional growth. Let’s explore some inspiring content to help you reach new heights in both fitness and business.
Business of Endurance Podcast
Alex Hutchinson: In this episode of the Business of Endurance, we explore the edges of human potential through the lens of science and personal experience with our guest, Alex Hutchinson, the author of “Endure,” – a book I rate as one of the best I’ve ever read.
“Endure” isn’t just a book; it’s a journey into the heart of human capacity. Alex delves deep into the mental aspects of endurance sport, sparking more thought on this topic than any other work in the field. His insights are a beacon for athletes, coaches, and anyone fascinated by the limits of human performance. In this conversation we span topics from the incredible feats of athletes like Eliud Kipchoge, whose sub-2-hour marathon stands as a testament to breaking mental and physical barriers, to the everyday applications of endurance science in business and personal health. We discuss how mental conditioning shapes top-tier athletes, how AI will impact the world of business and sport and dive into how the perception of effort can redefine what we believe is possible. His profound knowledge helps us understand the intricacies of endurance, not just in sport, but in every challenging aspect of our lives, so I know you are going to love this episode with the incredible Alex Hutchinson.
Matt Fitzgerald: In this episode we’re thrilled to have Matt Fitzgerald, a renowned author, coach, and sports nutritionist. Matt has an impressive body of work, including the epic Ironwar, which chronicles the legendary rivalry between Dave Scott and Mark Allen. We delve into this fascinating story and uncover lessons from their intense competition. Matt is also the author of Brain Training for Runners, where he explores mental conditioning techniques to help runners push beyond their limits and in this conversation he shares practical advice on leveraging mental strength to enhance performance. Additionally, Matt opens up about his personal battle with Long-COVID and how it’s impacted his life and career. His resilience and insights are incredibly inspiring. Join us as we explore these topics and more, gaining valuable insights from one of the leading voices in endurance sports.
What I’ve Been Reading
“Outlive” by Peter Attia delves into the science of longevity, offering a comprehensive guide on how to live a longer, healthier life. Attia, a renowned physician, shares insights on nutrition, exercise, sleep, and mental health, emphasizing the importance of proactive health measures over reactive treatment. This book is not just about adding years to your life but adding life to your years, empowering you with actionable steps to improve your overall well-being. For those striving to balance demanding careers with fitness goals, Attia’s advice on optimizing health is invaluable.
What I’ve Been Watching
“Life Full of Zest” on YouTube features a specialized Pilates routine aimed at runners. This program focuses on core and glute strength, hamstring flexibility, and hip-flexor exercises, crucial for maintaining balance and preventing injuries. Incorporating Pilates into your running regimen not only enhances performance but also helps in building a resilient body less prone to the common strains and injuries runners face. Perfect for those looking to improve their running efficiency while safeguarding against injury, this routine is a must-try.
Podcast I’ve Been Listening To
In this eye-opening episode of “The Diary of a CEO,” Louise Perry, a British journalist and host of the “Maiden Mother Matriarch” podcast, delves into the complexities of sexual liberation.
Perry, who also serves as press officer for the charity “We Can’t Consent To This” and is the author of “The Case Against The Sexual Revolution: A New Guide to Sex in the 21st Century,” explores various pressing issues. Together with Steven, they discuss the dangers of casual sex for women, why trusting your ‘icks’ is crucial, how dating apps contribute to male loneliness, and the realities of sex on a first date. Perry’s insights challenge conventional thinking and offer a fresh perspective on modern relationships. You can listen to their conversation and delve deeper into these topics. Watch the episode here. You can also purchase Louise’s book, The Case Against The Sexual Revolution: A New Guide to Sex in the 21st Century.
Quote of the Week
“We don’t stop playing because we grow old; we grow old because we stop playing.”
– Peter Attia
The Trusted Team
Would you like to generate a constant flow of your ideal clients, while you sleep? If you do, you need to position yourself as the expert in front of your ideal client, you need to have something of value to give away to your prospects, and you need a way to come back to them time and again until the time is right for them to reach out, and being an author does all 3. Perhaps like so many people you know you have a book ‘in you’, but you aren’t sure how to get it out. Last year I spoke in front of over 5,000 of my peers from around the globe at the MDRT conference in Nashville on why and how to write a business book, as I believe this is one of the best platforms from which to build your marketing. If you would like to watch it, it’s here, and like me, it’s only short.
If this makes you think “I’d love to write my own book”, I ‘ve also created a follow up deeper dive on the subject in a webinar. If you’d like to watch that, you can here. The book ‘in you’ will only help others if you work out how to get it out!
Embrace the journey of continuous improvement and stay inspired to reach new peaks in your endeavours! If you have any feedback or want to share your thoughts on this edition, feel free to reach out. Until next time, keep pushing your limits and striving for greatness.