Freedom, Scalability & The Power Of Introverts

The height of summer always feels like a reminder of momentum. Long days, endless light, and that quiet nudge to keep moving forward. It’s the perfect time to ask: what’s running on autopilot in your life and business, and what still depends too much on you?

Business of Endurance Podcast

In this episode of The Business of Endurance, we’re joined by the incredible Matt Trautman – an athlete whose journey embodies the essence of resilience, reinvention, and mental toughness.

From competing as a white-water kayaker to becoming a world-class triathlete, Matt’s story is one of overcoming obstacles, including a severe spinal injury, and finding the strength to not only recover but to thrive.

Matt opens up about his path to recovery after a life-changing crash, his transition from professional athlete to coach, and how his background in kayaking and yacht racing shaped his approach to endurance sport. He shares invaluable lessons on building resilience, dealing with setbacks, and finding purpose beyond the racecourse.

If you’re looking for insights on long-term performance, mental fortitude, and how to tackle life’s hardest moments with grit and grace, this conversation is for you. Tune in to hear how Matt’s journey can inspire your own. Listen to the episode here.

What I’ve Been Reading

John Warrillow’s Built to Sell takes you inside a story we all recognise – being trapped in a business that can’t function without you. Through the fictional Alex and his struggling advertising agency, we see the common traps that make a business unsellable (or simply exhausting to run).

The antidote? Design your business around three pillars: teachable services, valuable specialisation, and repeatable revenue. It’s a quick, engaging read, but what lingers is the mental shift: building something truly independent of you isn’t just about selling one day – it’s about creating freedom today.

TED Talk I’ve Found Interesting

In a world that shouts about extroversion, Susan Cain’s quiet message is a revelation. She reminds us that some of the most profound ideas come from those who thrive in solitude, reflection, and deep thought. It’s a timely watch if you’ve ever felt the pressure to always be “on” in business or life. Maybe the best ideas don’t come from the loudest rooms after all. Listen to The Power Of Introverts here.

What I’ve Been Watching

There’s something magnetic about an audacious comeback. In 2018, Chris Froome was minutes behind, on the verge of defeat – then unleashed one of the most legendary rides in cycling history.

Watching him recount that stage is a masterclass in timing, risk, and trusting yourself when everyone doubts you. Whether in sport or business, there’s a moment when you have to commit fully – and Froome shows what’s possible when you do. Watch Blowing Up The Giro D’Italia here.

Quote Of The Week
“Don’t build yourself into your business. Build your business to set you free.” – John Warrillow

Tech I’ve Found Useful

Recall is like a personal research assistant that distills information into clean, simple summaries. Whether you’re absorbing new ideas for business, training, or personal growth, it cuts through the noise so you can focus on the insights that matter. It’s like buying back your time from endless scrolling and information overload.

The Trusted Team