There’s something about a finished book. The weight of the cover, the feel of the pages – tangible proof that months (or years) of thought, sweat and revision have finally landed. This week marks a milestone for me: The Business of Endurance is officially published.
It’s been a labour of love and obsession, shaped by 150+ podcast interviews with world-class athletes, coaches and adventurers. It’s filled with the lessons I’ve learned – about grit, failure, motivation and building something bigger than yourself.
I’ve learned a lot writing it. I hope you take even more from reading it; it is also timed perfectly with the launch of Season 10 of the podcast. Double celebrations!
Business of Endurance Podcast
Chris Brindley MBE, isn’t just one of Britain’s most decorated business leaders – he’s a master of sustainable success, resilience, and high-performance thinking. Named “Britain’s Best Boss,” former Managing Director at Metro Bank, and Chair of the Rugby League World Cup, Chris brings boardroom wisdom forged in the fires of elite sport.
In this episode, Chris reveals the thinking frameworks that separate leaders from managers, how marginal gains transform teams, and the untold stories behind building world-class performance cultures. If you’re a business leader, coach, or endurance athlete looking to sharpen your mindset, this conversation is gold.
Think Diary of a CEO meets the discipline of a sports psychologist – with no fluff, just actionable insight. So whether you’re running your business or a marathon – this is how you endure, lead, and win. Listen to the episode here.
What I’ve Been Reading (sort of)
The Business Of Endurance book isn’t really about sport, it’s about what sport reveals. It’s about the patterns that emerge when you listen closely to people who have pushed their minds and bodies beyond what most would even attempt.
It’s the story behind Mark Allen’s Ironwar and what makes Alistair Brownlee a gold medallist twice over. It’s Nicky Spinks breaking records on the fells, and Mark Beaumont circling the globe on two wheels.
But it’s also about how resilience becomes repeatable. About what Sharron Davies teaches us about mastering pressure. And how all of this can be applied far beyond the racecourse.
Whether you’re building a business, chasing a goal, or just trying to become a little more formidable, the strategies in these pages will help you endure, improve and win.
TED Talk I’ve Found Interesting
What if capitalism had a conscience?
That’s the question Paul Tudor Jones II wrestles with in this talk. A billionaire investor and philanthropist, Jones isn’t anti-capitalism – but he’s deeply aware of its flaws. His proposed solution? “Justness.” A system where business still thrives, but not at the cost of people, planet or purpose.
It’s a talk that challenges how we measure success. It makes a compelling case that profit alone is no longer a good enough outcome. Watch it here.
What I’ve Been Watching
There’s something quietly radical about Trudy Ederle. She wasn’t just the first woman to swim the English Channel – she did it in the face of a society that doubted her from the start.
Young Woman and the Sea tells her story with elegance and grit. It’s a film about sport, yes, but also about vision: seeing something that doesn’t yet exist and refusing to blink. Daisy Ridley’s portrayal captures that quiet defiance – the discipline to keep going, stroke after stroke, when the goal seems impossibly far away.
Given my recent Lake Windemere swim, I can empathise although not imagine how tough that would have been, so it’s a reminder: sometimes the most powerful progress is made when no one expects it of you.
Quote Of The Week
“A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” – Eleanor Roosevelt
Tech I’ve Found Useful
Social media can often feel like shouting into the void. Agorapulse is one of the rare tools that actually brings structure – and sanity – to that chaos.
It tracks the metrics that matter, gives real-time insights into what’s working, and helps turn content into conversations, and conversations into business. More than vanity metrics, it’s about clarity: who’s engaging, what they want, and how to respond meaningfully.
If you’ve been meaning to make your social media more strategic, this might be a good place to start.
The Trusted Team
Between publishing a book, exploring AI tools, and soaking up stories of endurance, one theme stands out: doing more with less friction.
And that’s exactly what this upcoming Trusted Team event is about. AI is no longer a buzzword – it’s a necessity. Yet in financial advice, compliance and complexity often stifle innovation.
This webinar is your chance to cut through the noise. To see what actually works in our world. To learn how to reduce admin, boost client service, and keep your business moving whilst others are buried in busywork.
If you’ve ever felt like you’re working harder but not necessarily smarter, this one’s for you. Register here.
🗓 Wednesday 25th September
🕐 1–2:30pm
💻 Free Online Webinar
As I close this edition, I want to say thank you – to every reader who’s opened these Footnotes, shared a thought, or taken a recommendation. Publishing The Business of Endurance and opening Season 10 of the podcast feels like finishing one race and toeing the line for the next.
So here’s to new starts, hard work, and the kind of endurance that builds legacies. Until next time.
