As summer edges towards its final stretch, there’s a certain energy in the air – an urgency to soak up long days, clear skies, and maybe, just maybe, finish the goals you set back in spring. Much like the peloton in the Tour de France, there’s a rhythm to progress: moments to surge ahead, and moments to recover in the slipstream. Where are you right now?
Business of Endurance Podcast
Welcome to the final guest episode of season 9 of The Business of Endurance, and what an episode it is. This week, we have the incredible Chris McCormack – two-time Ironman World Champion, founder of Super League Triathlon, and one of the most successful and respected figures in endurance sports.
In this conversation, Chris opens up about his remarkable journey: from leaving a career in business to move to France and pursue triathlon, to becoming one of the sport’s greatest athletes. He shares the highs and lows of his career, including the pivotal moments that shaped his mindset, and the mental resilience required to overcome failure. But it’s not just about his athletic achievements.
Chris reveals how he transitioned from athlete to entrepreneur, using the same principles that made him successful in sport to disrupt the triathlon industry with Super League. Along the way, he delves into the power of goal setting, the importance of physical fitness in business, and how his experiences have shaped the legacy he’s building today.
This episode is a masterclass in perseverance, adaptability, and creating lasting impact. Whether you’re an athlete, entrepreneur, or someone looking for inspiration, you won’t want to miss this one. Listen to the episode here.
What I’ve Been Reading
If you caught the Tour de France this summer, you’ll know it’s more than just a race – it’s a travelling circus of grit, chaos, and unexpected humour. In The Magic Spanner, Carlton Kirby, the iconic Eurosport commentator, takes you behind the mic and onto the team buses, sharing hilarious, unfiltered stories from cycling’s grandest stage.
It’s not a training manual, nor a business book, but a reminder that even in the most serious pursuits, there’s room for levity and humanity. Sometimes, the best way to gain perspective on our own challenges is to step into a world where the stakes feel wildly different.
TED Talk I’ve Found Interesting
Why do the classic “carrot and stick” rewards so often fail? In this thought-provoking talk, The Puzzle of Motivation, Dan Pink uncovers why the way we think about motivation is outdated. He shows how autonomy, mastery, and purpose consistently outperform bonuses and deadlines when it comes to real achievement. If you’ve been pushing yourself (or your team) harder but seeing diminishing returns, this will make you rethink the fuel you’re using.
What I’ve Been Watching
A journey through the human gut might not sound riveting, but this beautifully shot series dives into the miraculous systems that turn food into energy, sustain performance, and keep us alive. It’s science made visual, reminding us that the body isn’t just a machine – it’s an ecosystem. If you care about fuelling well, performing better, or simply being in awe of what your body does on autopilot, Human: The World Within is worth your time.
Quote Of The Week
“Motivation is the art of getting people to do what you want them to do because they want to do it.” – Dwight D. Eisenhower
Tech I’ve Found Useful
AI is no longer a futuristic add-on – it’s becoming the quiet force behind sharper, more personalised training. Salesify AI takes the endless grind of sales scripts, objections, and coaching sessions and turns them into a tailored, data-driven experience that learns as you do.
It’s like having a mentor who never sleeps, helping refine the conversations that matter most. Whether it’s about selling services, building partnerships, or simply getting better at persuading, this is a glimpse of where skill-building is heading.
The Trusted Team
Imagine this: on Monday, a message lands in your inbox from someone introduced by a trusted contact. By Wednesday, another referral. By Friday, three quality conversations are already lined up – all without endless scrolling, cold outreach, or awkward networking events.
That’s the power of partnerships done right.
Much like the hidden teamwork in the Tour de France, or the unseen processes in the human body that power peak performance, your business thrives on the connections you don’t always see upfront.
The Niche to Network Workshop is about creating those connections intentionally. It’s not about adding more random events to your calendar; it’s about building a network of professionals who serve the same clients you do, without competing for them.
On 10th September in London, you’ll discover how to stop chasing and start attracting the right clients – through genuine, value-led introductions that create a steady flow of business. BOOK NOW – Niche to Network Workshop.
August often feels like a crossroads – part celebration of what we’ve achieved, part reminder of the time still ahead. Whether it’s understanding the science behind your own energy, finding the right fuel for motivation, or creating connections that move you forward, the themes this week all circle back to one thing: momentum. Sometimes it comes from the big pushes, but more often, it’s the small, smart shifts that make all the difference.
