Something exciting is on the horizon. After months of writing and refining, The Business of Endurance is almost here. Amazon are taking their time with the release but watch this space – it won’t be long before it’s available.
The book dives into what endurance sport teaches us about business and life: that staying the course, adapting when others fold, and finding strength in persistence are what ultimately separate success from failure. I can’t wait to share it with you.
Business of Endurance Podcast
What does it take to change the course of an entire sport – and inspire millions in the process?
This week’s guest, Julie Moss, did exactly that when she crawled across the finish line of the Ironman World Championship in 1982. That moment, broadcast to millions, didn’t just redefine endurance – it redefined what the human spirit looks like under pressure.
In this episode, Julie opens up about the real reason she was in Kona that day, the life-altering impact of that crawl, and how she’s used endurance as a tool to navigate divorce, aging, and reinvention. We talk longevity, mental grit, racing through pain, and why endurance sport continues to be a powerful force for personal transformation.
Whether you’re chasing your first finish line or navigating your own midlife reset, this episode offers raw stories, timeless lessons, and a reminder: sometimes crawling forward is still progress. Listen to the episode here.
What I’ve Been Reading
The phrase “good psychopath” might sound like a contradiction, but this book makes the case for why it’s not. Kevin Dutton’s research and Andy McNab’s real-world stories reveal how traits like fearlessness, charm, and decisiveness – if harnessed correctly – can unlock peak performance.
The art is knowing when to turn them up and when to rein them in. It’s a fascinating exploration of mental agility and a toolkit for anyone wanting to keep cool under pressure, sharpen their instincts, and make better decisions when the stakes are high. Get The Good Psychopath’s Guide To Success here.
TED Talk I’ve Found Interesting
John Mullins flips much of the textbook advice on its head. His talk, 6 Tips On Being A Successful Entrepreneur, is about embracing contrarian rules – questioning assumptions, challenging the obvious, and persevering when others fold.
It’s a refreshing take for those tired of cookie-cutter “how to” guides. Sometimes the best opportunities lie where everyone else is too afraid, or too blinkered, to look.
What I’ve Been Watching
Ray Dalio has spent decades studying how empires rise and fall. In this episode of Diary Of A CEO, he warns that we’re entering turbulent times, but he doesn’t just deal in doom – he shares frameworks for how to adapt.
His simple but profound formula, Pain + Reflection = Progress, is worth carrying with you. It reframes challenges as stepping stones, provided we pause long enough to learn. Dark times might be ahead, but Dalio reminds us they also create fertile ground for innovation and reinvention.
Quote Of The Week
“Pain plus reflection equals progress.” – Ray Dalio
Tech I’ve Found Useful
Generative AI tools have been exploding, but one of the frustrations has always been how badly they handle text inside images. That’s changing. Ideogram AI has just levelled up, making it easier than ever to generate professional images where words actually look like words. Think product mock-ups, branded content, or marketing visuals – suddenly, creativity has far fewer limits. The technology is steadily dismantling the excuses not to create.
The Trusted Team
We all collect books, podcasts, videos, and tools that change the way we think and work – but how often do we lose track of them, or forget to put their lessons into action? That’s why I’m so excited about The Life Library.
It’s a growing collection of the very best resources for personal growth, business mastery, and living with more impact. Think of it as a curated bookshelf of ideas you can dip into when you need inspiration, or a structured framework to help you embed those ideas into your daily life.
The right book or talk at the right time can completely shift your perspective, and The Life Library makes sure those moments of insight are always within reach.
Endurance is a quiet strength. It’s not about flashy wins or overnight success, but about outlasting challenges and continuing forward when others stop. The Business of Endurance will be landing soon – and until then, maybe it’s a good time to ask: what’s the long game you’re playing, and are you prepared to endure long enough to win it?
