The summer season is in full swing – a time when routines bend, sleep shifts later, and our calendars fill with sport, social plans, and ambitious “to dos” before September sneaks up. But while the world may feel a little louder in July, it can be the perfect time to quietly recalibrate. What unconscious habits are guiding your choices? And are they leading you where you want to go?
Business of Endurance Podcast
This week’s episode is a little different – because today’s guest is… me.
Well, not exactly me, but my digital doppelgänger: AI Charlie. That’s right, I’ve created an AI version of myself, trained on everything I’ve ever said on this podcast and beyond, and today, I’m putting him in the hot seat. Why? Because I wanted to test something: Can an AI trained on my conversations, thoughts, and beliefs deliver insight, inspiration, and maybe even a little wisdom about the world of endurance sports, just like Claire & I aim to do with our guests each week?
Think of this as an experiment in self-reflection, curiosity, and the ever-evolving relationship between humans, performance, and technology. We dive into some of the core themes of The Business of Endurance: mental resilience, balance, performance, and purpose – but through the lens of someone (or something), that knows me perhaps a little too well. So, buckle up for a conversation with… my AI-Clone. And maybe, just maybe, we’ll uncover something new about what it means to endure. Listen to the episode here.
What I’ve Been Reading
Brunson’s books are rarely subtle – and that’s exactly why they’re so effective. Traffic Secrets is a masterclass in building sustainable attention. Less about trendy tactics and more about timeless principles, this one lays out how to drive people to your business without relying solely on social media or paid ads.
It’s easy to assume that traffic equals ads, but Brunson challenges that and encourages thinking beyond platforms – to people, behaviours, and community. Whether you run a personal brand or a product-based business, the insights here could help you future-proof your growth engine.
TED Talk I’ve Found Interesting
This TED Talk, The Power Of Vulnerability, has over 60 million views for a reason. Brown’s insight is that vulnerability – far from being a weakness – is the birthplace of innovation, connection, and courage. Her delivery is warm and raw, her stories memorable, and her research surprisingly applicable to almost everything in life, from relationships to leadership. It’s one of those talks that feels different each time you watch it, depending on what you’re facing in life or work.
What I’ve Been Watching
Sam Holness is redefining what’s possible. This documentary, Autism: My Sporting Superpower, offers a compelling look at how neurodiversity can be a performance advantage, not a limitation. As the first openly autistic triathlete to complete Kona, Sam’s story is both remarkable and grounding. He isn’t chasing fame; he’s chasing his potential. It’s a humbling reminder that success isn’t just about doing more, but doing it your way – especially in a world that too often tries to box us in.
Quote Of The Week
“You either walk inside your story and own it, or you stand outside your story and hustle for your worthiness.” – Brené Brown
Tech I’ve Found Useful
In a time when we’re bombarded with data but still struggle to draw useful conclusions from it, Alteryx offers a refreshingly simple interface to automate and accelerate the analytics process. Think of it as the difference between paddling with your hands and using an engine. It turns messy spreadsheets into meaningful insights – without needing to be a coder or data scientist. It’s particularly powerful for people making decisions daily and wanting to do so with more confidence and less friction.
The Trusted Team
Sometimes, despite all the productivity hacks and goal-setting frameworks, we find ourselves stuck. We act out of character, make reactive decisions, or lose momentum without understanding why. The PRINT Assessment offers a rare opportunity to explore not just what you do – but why you do it.
It goes beneath the surface to uncover your unconscious motivators – those deep-rooted drivers that influence your best and worst behaviours. By understanding your unique PRINT pattern (a blend of 9 motivational types and 72 combinations), you gain a lens into the situations that elevate you – and the ones that derail you.
What I love about this tool is how easily it links with everything above:
- It explains why some marketing messages land and others fall flat (Traffic Secrets).
- It helps you lean into your true story, instead of hiding from it (Brené Brown).
- It reveals what gives you energy and where your focus naturally flows (like Sam Holness).
- It gives context to what you track, automate, or ignore (Alteryx).
Understanding yourself isn’t just about reflection – it’s about leverage. If you’d like to explore how The Trusted Team uses tools like PRINT to help people build more cohesive teams and more aligned careers, book a strategy call here.
Whatever summer holds for you – slower mornings, bigger goals, or a few hard resets – remember that progress isn’t just about doing more, but doing what truly matters.
Until next time, keep showing up, stay curious, and follow what energises you.
