As the longest day of the year slips quietly behind us, we enter the slow arc back to shorter evenings. But with it comes a moment to reflect on light – on what brings it into our lives, what chases the shadows, and how we can harness more of it. What’s been lighting your fire lately?
Business of Endurance Podcast
What does it take to endure? To win? And to keep coming back? In this episode, we sit down with one of the most iconic figures in endurance sport – Ironman champion Kathleen McCartney. You may know her as the winner of the legendary 1982 Ironman, the race that gave us ‘The Crawl.’ But her story didn’t stop at the finish line.
Kathleen shares the mindset that took her from an inexperienced college student to an Ironman world champion in just a year. She opens up about coming back to racing after kids, rebuilding herself through endurance sport after divorce, and the wisdom she’s gained from coaching. She reveals the greatest lessons she learned from legendary mentors, including Bill Bachrach, and the surprising friendship that brought her back to Kona decades later.
Whether you’re an athlete, entrepreneur, or someone looking to overcome life’s challenges, Kathleen’s story will inspire you to redefine what’s possible. Listen to it here.
What I’ve Been Reading
Iron War by Matt Fitzgerald isn’t just a book about triathlon. It’s a psychological and physical chess match between two of the sport’s toughest legends, Mark Allen and Dave Scott, battling it out at the 1989 Ironman World Championship. I revisited it on a recent trip back to Kona, and it still hits with the same power – two men, one race, and the fine line between greatness and collapse. It’s as much about mindset as mileage, and how rivalry can shape you into your best (or worst) self.
TED Talk I’ve Found Interesting
Mark Allen is no stranger to finish lines. As a six-time Ironman World Champion and a man who mastered the physical and spiritual demands of endurance racing, his insights carry weight – and wisdom.
Although not a TED Talk, in this deeply personal and stirring commencement speech, Allen speaks not about podiums, but about purpose. He weaves together stories of athletic glory with moments of personal doubt, reminding us that true strength often shows up in the quiet decisions to keep going. It’s a reflection on what it means to commit – not just to a race, but to a life worth running.
He challenges the audience to find their own “why,” to honour the journey over the result, and to embrace fear as a signal that you’re on the edge of something meaningful. Whether you’re building a business, training for your next event, or just trying to stay grounded in a noisy world, this talk lands exactly where it needs to. Mark Allen didn’t just race with heart – he speaks with it too.
What I’ve Been Watching
Timed nicely with the summer solstice, this documentary, Chasing the Sun, captures that relentless pursuit of more daylight, more adventure, more life. It follows a group of cyclists chasing the sun from the east to the west coast – an idea that’s now firmly on my bucket list. The film isn’t just about cycling. It’s about what happens when you stretch the boundaries of a single day.
Quote Of The Week
“In the confrontation between the stream and the rock, the stream always wins – not through strength, but through persistence.” – H. Jackson Brown Jr.
Tech I’ve Found Useful
Trying to keep up with new AI tools can feel like drinking from a fire hose. That’s where FutureTools comes in – a curated directory of AI apps, neatly sorted by use case. Whether you’re after automation, content creation, or workflow hacks, this site helps you find the right tool without wasting hours. It’s become my go-to filter in a noisy tech world.
The Trusted Team
As we chase sunsets, solstices, and personal bests, there’s one thing we often overlook: the goldmine of goodwill sitting quietly in our own network. Whether it’s the awe of an Iron War-level rivalry, the discipline of an endurance mindset, or the longing for one more mile in the sun, the most enduring victories are rarely won alone.
And that’s exactly what The Referral Revolution taps into – your ability to turn satisfied clients into your greatest growth engine. Most service-based businesses already get referrals, but few have a system for attracting them consistently. That’s what The Trusted Team’s Referral Revolution helps you fix. It digs into the psychology behind why people refer and gives you a simple, repeatable framework to make it easy – and compelling – for them to do so. It’s about moving from random to reliable & repeatable.
Think of it as your tech tool for trust-building: low-cost, high-impact, and completely human at its core. Just like chasing the sun across a continent or mastering your craft like Mark Allen, it’s about showing up consistently and giving people something worth talking about. Ready to stop leaving growth to chance? The Referral Revolution might just be the best ride you take this year. If you’d like to learn more, why not book a strategy call with one of The Trusted Team now by clicking here.
We may be heading into the second half of the year, but there’s still so much daylight left – literally and figuratively. What could you do with a little more sun at your back?
