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The Business of Endurance:

Lessons from the World's Elite Athletes

What separates champions from competitors? What drives someone to push beyond perceived limits when everything screams "stop"?

After 150+ conversations with the world's most accomplished endurance athletes, coaches, and adventurers, Charlie Reading has uncovered the universal principles that drive extraordinary performance—not just in sport, but in business and life.

Learn from the Legends

Mark Allen's legendary Ironwar victory in Kona. Alistair Brownlee's Olympic dominance. Nicky Spinks' record-breaking fell running achievements. Mark Beaumont's world-conquering cycling expeditions. Sharron Davies' unwavering commitment to excellence and integrity.

And many, many more.

These aren't just inspiring stories—they're blueprints for success that transcend the finish line.

More Than Sport—A Blueprint for Life
Whether you're chasing a personal best, building a business, or navigating life's challenges, the principles within these pages apply universally. The same mental tools that carry athletes through 100-mile ultramarathons will carry you through your toughest professional and personal obstacles.

Inside You'll Discover:

Why resilience matters more than raw talent and how to build unshakeable mental strength
The fuel strategies that power peak performance in both training and business
How to master time management like athletes who balance elite competition with demanding careers
The process improvements that create marginal gains and compound into breakthrough results
Why failure is your greatest teacher and how champions use setbacks as stepping stones
Goal-setting frameworks that turn impossible dreams into inevitable outcomes
The power of tribe and why no one succeeds alone
Innovation principles borrowed from Formula 1 and applied to endurance excellence

Ready to Unlock Your Endurance Advantage?

The journey doesn't end at the finish line—it begins there.

Charlie Reading is also the host of The Business of Endurance Podcast. If you’d like to listen, just click here.

If you buy in the next 15 minutes, you can get it for £3.97, a massive 99% off!

If you buy in the next 15 minutes, you can get it for £3.97, a massive 99% off!

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